This is the very reason why the fastest and smartest runner in this space, ILLUMINA chose to co-brand and partner with Sequenom instead of the IP stealing copy cats and also-rans like ARIOSA. Sure, Ariosa has a viable product but they are even further behind in name brand recognition and the wide variety of included tests than can be put in a single post. I wont bother to bore you with it but rest assured, the ONLY thing they have going for them is Roche's backing and believe me, Roche want's to make a profit on their investment. You won't be seeing scorched earth pricing for a second rate product. Its my guess they have another acquisition in mind and the time is getting ripe.
You can be sure more than a couple of shorts were left scratching their heads at the end of the day as they suddenly woke up and realize that a losing verdict was not only baked into share price, it was being heavily relied upon by a massive number of hedge and institutional shorts as their catalyst to cover. So sad, they didn't get the drop they were so sorely needing.
On a bad note, this means that it's probable that the infantile jerk who continuously pollutes this board with SPAM will continue to be paid to post his drivel and garbage.
Its safe to come out of hiding my munchkin friends, the wicked witch is dead and the warlocks are licking their crystal balls hoping and praying for a way out of their ill gotten short positions at this time. On the next earnings beat, a slew of new sideliners will enter the market and sink the shorts rotting ships.