Yes I totally agree. REED has the scalability and good crafting... Unfortunately they refuse to admit they have bad labels on Kombucha and confusing naming on the ginger brews (extra, premium, stronger). Still, the stock has treated me well, even if it could have been so much better. I did take opportunity to sell half before quarterly thank goodness. New COO means little in my eyes unless he has some sway over the founder, which I am skeptical of. Will wait to see and I hope he does! The Kombucha growth could be amazing if consumers are able to find it. The quality is there. A new ginger brew flavor would be cool too. Still a REED believer and will be back to full position if it drops much more.