Snapchat?? If FB is willing to offer $3 Billion for Snapchat -- what is YELP actually worth??? A lot more than the current market cap of $4.5 Billion.
it's about future potential.....won't stop going up until the market cap reaches $10 billion....and even then it will be a fraction of the size of GOOG, YHOO, etc. bet on it.
it is a social network. is facebook easily replicated?? you don't get 750 million unique visits to your site overnight!
replicated easily? ok, go for it. you will be rich.
YHOO offered $600 million over 2 years ago....management was smart enough to decline.