I'm afraid they are not low balling. Never underestimate the ineptitude of this management team when it comes to building value for shareholders. I'm afraid both CEO and CFO are completely lost.....
It is priced in. what don't you see?? Martinez and his cast of managing fools are running this once promising company into the ground. The S&P is up over 50% in the last 2 years...this stock is down. PITIFUL!
He has options on over 600,000 shares of stock. This is his only compensation. Do you really think he would agree to these payment terms if the stock was headed to 0??
" As it moves to smaller markets I do not see the local mom and pop outfits spending $2000 to $ 3000 a month on advertising on Yelp."
Try $200 to $300 / month. As a small biz owner, I can say every penny I spend for my YELP ad returns close to 10X in revenues via customer traffic and purchases. Thanks to YELP and a few other adjustments, my biz has never been better.
Snapchat?? If FB is willing to offer $3 Billion for Snapchat -- what is YELP actually worth??? A lot more than the current market cap of $4.5 Billion.