Most analysts seemed to compare Apple to Marie Antoniette who responded, when asked what the hungry poor should eat, "Let them eat cake."
Apple's pricey 5C aimed at the Chinese peasants seemed to defy common sense for most analysts, including the undersigned.
But, there could be a very smart angle to this. By pricing the 5C so close to 5S, Apple will, in the first six weeks, skim off the ready and willing to buy the 5S since there is hardly any price difference. Once this cream is in the bag, around November 15th, Apple will announce a 33% price cut for the 5C along with a deal to sell through China Mobile. That's when the stampede will begin.
So, the pricing of 5C today is to prevent likely 5S buyers from opting to buy a 5C (because it is nearly the same in function #$%$ but would be a real steal if it was priced really low.)