I live in a southern coastal town with beaches. Many Americans show up in these places for the next six months and do a lot of diving, fishing, surfing, and paddle boarding. I noticed my local Costco has a large aisle/promo display for the Hero camera. Costco? They may beat suppliers down on price for a thinner margin, but they sure can drive product volume. After that - buyers need auxiliary supplies they probably will but elsewhere, places that offer GoPro a better margin and the options and extras usually go for full price (think all the junk associated with smartphones.
Maybe the market caught this, and the potential for good 1 and then 2 quarter volume!
Shorts would call it a day and cover.