I will try - just for you!!! No, I don't think there are enough buyers IN this HIGH end frig to move the ER needle. That was why I don't think the Samsung/SODA got much traction. I did however expect Samsung and SODA to continue to move into their lower priced line AND (as heystugots was making the point) make deals with/into other refrigerator manufacturers, i.e. GE, Whirlpool, etc. Example, I know I am dating myself now,
but back in the mid 1980s when MSFT was going to go public, many in the company first thought they should give the software away. They believed the money was going to be made in the purchase of the computers/hardware. Bill Gates. wisely, believed & saw the need & money would be made in the software. Computers were the commodity & they were not going to be any good without the programming/format/internal operating system. So they made their deals with all the computer manufacturers to purchase "the guts" that gave all the computers the ease of the operating system.. We can see what happened with (& the competition) in the computer hardware market, but all keep coming with improved chips & operating systems!! So to my point of the technology of SODA, IF the average consumer price ranged frigs come equipped with the CO2, it will be absorbed into our everyday use. When refrigerators first started coming out with the dispensing unit on the outside of the door, many didn't believe that would be a big deal either - who needs to get water and ice out of their frig door when you have water from the tap & ice in the freezer!!
I still think there is currently a market niche for the countertop machine, but don't believe that is the ultimate future of the market - at least not in the US. I think the MIX looks exciting & also the other hot/cold one SODA is bringing out (sorry can't recall the name) & I'm not bashing GMCR , I bought & sold their stock twice & made money both times. Do think their hubris though could be there downfall. Help?
Probably bad PR marketing on both of their parts. Having said that, (what fingers got wrong typing before!!) was, it was rather pricey - $3495 to $3895 AND we had to have HD order it for us - they did not have them on the floor. We periodically get offers from HD for interest free financing over so many months if you spend so much OR 20% off of an item - we choose the 20% off so our frig ended up being @ $3000. A model we were looking at without the SODA was @ $2800 anyway and both the husband and kids like/wanted the carbonation!! The kids love their SODA machine since they mix their own concoctions!!!
My point AND frustration with SODA is that I don't understand why they did not/do not move faster on this area - the market is theirs!!! However, you need to get in that price range that is plausible to consumers!! AND AGRESSIVELY MARKET. Dispensing frigs sell anywhere from $800 to $1500 -- people pay that to replace their frigs. This technology should be moving in all frigs and should get cheaper -- much like when big/flat screen TVs come on the market, they were much more expensive and now they are everywhere and inexpensive.
I don't think SODA fully understands the US consumer. I will never buy a KOLD, regardless of how expensive the machine is - WHY would I pay $5 for 4 pods!! My kids could drink that in one day (all though they don't) I am not paying @ $150 a month for pods!!! My local grocery store sells 2 12 packs of soda (KO/PEP) for $6.00 and sometimes 4 for $10. If I go to the local soda/beer world, I can mix and match a case for $6 to $9!
They are already in a line of Samsung refrigerators - the Chef line - we own one (there are utube videos of them), There were a little pricer (we needed to replace our frig anyway - so bought one) - we love it. I am very frustrated that SodaStream has not moved forward on this much faster. First, they already have a collaboration with Kitchenaid on their machines - which is owned by Whirlpool - one of the biggest manufacturers of refrigerators in the marketplace, should be easy to expand into their line of refrigerators! Their CO2 is continually one of their strongest selling items, Getting them into the everyday priced ranged appliances would be huge for them -- as far as I am concerned, ALL dispensing frigs should be water/crushed/cubed/carbonate!! You don't have to use the CO2 if you don't want to - however (even though it may be at the expense of the countertop machine) it is convenient/easy and you still use the syrups -- AND you still need to replace the CO2. I don't believe that (the US) consumer is clamoring to have yet another big ole countertop machine (and yes, I mean the Keurig KOLD) sitting on the counter!! SODA has a lock on the technology now (already accomplished) and expanding on their alliance with Whirlpool and getting GE on board would add enormously to their presence here! I just wish they would get off their butts and do it already!!!
As for the countertop device, I am very excited about the new SodaStream Mix that will be coming out - if I were going to go that route, I would buy that any day over a KOLD!! I have said it before, the mere fact that Keurig (and subsequently KO) felt they had to move into this market space validated they believed in the desire for this technology in the home.
You still have time to buy some puts -- the 95s for tomorrow can be purchased for @ .75 --- so 88 tomorrow they will be worth $7 on the money.
Think you are right - they blew away earnings the last two quarters and I expect they will again this quarter (they are SO much more than GoPro) - but today definitely isn't fun, at least for the longs! I was/am hoping they will do a stock split this quarter.
Well you're close now $55.45 last I see - close to 1 million in volume! Man, does KO have some serious $s lost on this investment!!