* Option Alert: Facebook Aug $75 Call; 29,000 Contracts Traded at Ask @$2.26; Currently $75.24
Hope this answers your question!!
Facebook (NASDAQ: FB) got plenty of buzz for itself last week when an ad appeared briefly on its Instagram service for a so-far non-existent Facebook app called Bolt that would offer competition to the mighty Snapchat.
Snapchat rejected a $3 billion offer from Facebook last year, and it's widely assumed Facebook seeks a competitive product offering. But SunTrust's Robert Peck focused instead on the advertisement itself.
"The ad unit is the most intriguing aspect of the report," Peck said.
It was a so-called app install ad -- a click-and-buy format that so far hasn't run on Instagram. Adding them will contribute $500 million in annual revenue to Facebook, Peck calculated.
Whether or not Bolt is a real app, or merely a test of app install advertising on Instagram, Peck thinks it's inevitable that Facebook will roll out the format on Instagram. Twitter launched the format on its service last month.
Facebook acquired Instagram in 2012 for $1 billion , and so far, the mobile photo-sharing service has carried only limited brand-type advertising.
Mobile app install advertising is potentially more lucrative. The ads enable users to buy apps directly from the likes of Apple and Google.
Facebook itself has been running app install ads since 2012 and Peck said they've "contributed greatly" to its $5.1 billion of mobile advertising revenue in the past year.
Facebook was nearly unchanged Monday afternoon at $75.07 per share.
An Intraday gap up is not a long term bullish flag. Stretch the weeks out and you'll get a better understanding of the trend.
the indices going below -150 and -36 - Dow and NAZ...yet FB holds on to a possible 75 pin. Any index reversal could surprise the option PUT players.
Still need to see volume here..15mil is soft at 10:24am
impressive...looks to move higher..watch the volume to the upside if any!
shorts thought it was a good bagger this morning..wrong again
When he spoke of FB, he spoke of fundamentals. When he spoke of AMZN this morning he spoke about LOVE. This is his reason to buy and hold AMZN. He is so full of SH@t. Notice how he contradicts every book he has written. In every book, you invest upon "FUNDAMENTALS" He looks to be just another gambler like you and I who are Daytrading in retirement!
75 support is key support here..they do buy on Fridays at the close and sometimes at the opening.
morning....RS would then show strength. BUT, the options most likely will dominate the price to the close. Looking at a 75 pin to start
You are prejudging a fill period going on today on the intraday. What we need to see is the volume slowing down on the rise over 76 and later an increase of volume at 77. this is very simple to figure.
no such trade - got all of the screens guy in my Morgan trading desk. therefore cut the BS
Filled Sell 625 FB Limit 70.90 -- -- 16:08:53 07/23/14
Filled Sell 100 FB Limit 70.90 -- -- 16:08:53 07/23/14
Filled Buy 225 FB Limit 69.70 -- -- 16:06:44 07/23/14
Filled Buy 400 FB Limit 69.70 -- -- 16:06:44 07/23/14
Filled Buy 100 FB Limit 69.70 -- -- 16:06:44 07/23/14