good for ARM ?
By DON CLARK
Intel is going all-out to push its silicon into devices that have so far been powered by the competition. The latest example: Chromebooks, the portable computer category created by Google.
The companies on Wednesday–in an announcement pegged to Intel’s annual developer forum in San Francisco–disclosed that new Chromebooks are on the way that are being built with Haswell, the code name for the latest version of Intel’s Core line of microprocessors.
Chromebooks are mainly designed for Web applications rather than software loaded onto the computer. Up to now, they have been built using chips based on technology developed by ARM Holdings, the processors in most smartphones and tablets. Haswell, besides having the performance of a full-sized notebook PC, enable extra-long battery life compared to prior Core versions.
The companies said the new hardware includes newly designed Chromebooks from HP and Acer, as well as new entrants Asus and Toshiba. They are expected to be available for the holiday selling season.
Pricing was not immediately available, but various screen sizes and designs are expected to be available. Some Chromebooks now are on the market for as little as $199, Google notes.
Sundar Pichai, the Google senior vice president in charge of Android and the Chrome operating system, said
Chromebooks represent more than 25% of sales of laptops priced at less than $300, and are popular in many schools. He predicted the new Haswell-powered models will be “hugely disruptive” in the market
And Asus is pricing the T100 at just $349 for a model with 32 gigabytes of flash storage, and $399 for a 64-gigabyte model (Apple charges $499 for a 16-gigabyte model of the comparable iPad and $599 for a 32-gigabyte version).
“That’s a very compelling price point,” said Nathan Brookwood, an analyst at the firm Insight64.