Sometimes you need to set aside the emotions and rationalizations and simply look at things from a technical standpoint.
IMMR has a gigantic gap in the chart, which we know now was predicated on way-too-lofty expectations. Samsung may also have a lot to do with this, but that's neither here nor there.
There is an opportunity to make a ton of $$$ on IMMR but I am sorry to report it's on the short side.
Wait to get long until the flush is complete. Think of this like what happened with NFLX a couple years back. You'll get your buying opp but it will be at a much, much lower price. In the meantime, profit on the slide down.
Poorly run companies like this don't deserve your money. Who knows, maybe the price drop will prompt the board to sack the CEO and right the ship.
This company was one gigantic pump and dump. They have no product - they are a licensing company, and thus have no real growth drivers outside of software licensing deals, which are happening at a slower pace than ever as the haptic fad became saturated, and now that the major next generation gaming consoles are launched.
Not to mention the smartphone market is slowing, further reducing demand for haptics licenses.
The reality here is that IMMR was never worth more than $5-6 tops, but you had a bunch of momentum players (namely hedge funds) pile into this stock because of it's small float and buzzworthiness. Now they are exiting, in a somewhat orderly fashion. But as this continues to trickle lower, the selling will accelerate. We are only in the first leg of the sell off. There are 2 more to go, each more powerful than the last.
We are witnessing a reversion to the mean trade. And IMMR is nothing more than a $5 stock.
If you are long from $5-6 - sell now, or wait for a little rally if it ever comes. Take your gains.
If you were long (like me) above the current price, go short. I have been short since the CEO was on CNBC back in November, as I could smell the BS he was pumping a mile away. I intend to hold my short until sometime next year when this reverts back to $5.