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Career Education Corp. Message Board

techster007 374 posts  |  Last Activity: Sep 25, 2014 10:14 PM Member since: Aug 3, 1999
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  • Reply to

    Nexage - SSP

    by techster007 Sep 24, 2014 9:56 PM
    techster007 techster007 Sep 25, 2014 10:14 PM Flag

    fooledby..., I don't know what you mean by "powered by." The gist of the MM/AppNexus partnership is AppNexus had a Supply Side Platform, which MM lacked, hence the tie-up made sense to MM. For AppNexus they lacked real expertise in mobile since their bread and butter is desktop display. AppNexus benefited from the programmatic buying capability provided by MM's JumpTap acquisition. Quiet as it's kept, AppNexus lost to MM in the bidding to acquire Jumptap. Fast forward, MM has Nexage SSP and all of the SSP revenues that come with it. How's that for common sense!

    Millennial can proclaim having the largest independent premium mobile advertising exchange -- without AppNexus. AppNexus is the odd man out.

    Sentiment: Strong Buy

  • techster007 by techster007 Sep 24, 2014 9:56 PM Flag

    Nexage's SSP is the primary reason why MM pushed the buy button. MM lacked an SSP. Google's purchase of Admeld was to get Admeld's SSP. MM CEO Mike Barnett was the CEO of Admeld at the time.

  • Reply to

    trends

    by techster007 Sep 24, 2014 9:35 PM
    techster007 techster007 Sep 24, 2014 9:37 PM Flag

    One more
    *Programmatic Growth in APAC and UK & Europe

  • techster007 by techster007 Sep 24, 2014 9:35 PM Flag

    *private programmatic private exchanges
    *rich-media formats
    *cross screen

  • Reply to

    Exciting time in Mobile Ad Tech

    by stoxnubie Sep 23, 2014 8:28 PM
    techster007 techster007 Sep 24, 2014 7:53 AM Flag

    The real deal he is. Mm is fortunate he was available for hire.

    Sentiment: Strong Buy

  • Reply to

    market thinks it is a good deal..

    by fpl1971 Sep 23, 2014 9:31 AM
    techster007 techster007 Sep 23, 2014 9:35 AM Flag

    I don't know where MM will end up today as for share price but, the future for MM is much brighter. Much Brighter. Book it.

  • This acquisition is a nice pickup for MM. A nice jolt of energy indeed. Perfect synergies exist in this deal. Kudos to MM CEO for making this happen. He gets it.

    I said it before and got a thumbs down, but I'll say it again. Cross-Screen Cross-Screen Cross-Screen

    Noted on Sept. 18, 2014,
    Nexage programmatic spend through the Nexage Marketplace grew 227 percent annually.
    Publishers that have established private exchanges on the Nexage Marketplace have experienced 718 percent revenue growth thus far in 2014.
    Media buyers on the Nexage Marketplace grew ads delivered by 145 percent annually while increasing bid density, a measure of auction competition, 77 percent annually.
    As a point of reference, a Fortune 500 CPG advertiser grew spend on the Nexage Marketplace 392 percent in Q2, showing the extraordinary performance of premium, location-enabled audience on the Nexage Marketplace to drive in-store purchases.

    Sentiment: Strong Buy

  • end of message

  • Reply to

    Former Apple Exec made CTO for MM -- Good News

    by mkttreat Sep 19, 2014 9:32 AM
    techster007 techster007 Sep 19, 2014 10:16 AM Flag

    I'm gonna keep saying it till I'm blue in the face, "cross-screen, cross-screen, cross-screen." It's all about cross-screen matching/tracking and Millennial Media is way ahead.

    Sentiment: Strong Buy

  • Reply to

    Key MM differentiator

    by techster007 Sep 11, 2014 10:24 AM
    techster007 techster007 Sep 18, 2014 8:32 AM Flag

    And one last point, then I'll go away. Millennial Media is already using this approach and it works!

    BALTIMORE--(BUSINESS WIRE)--Apr. 15, 2014-- Millennial Media today announced that Jeep utilized the company’s advertising technology to help deploy cross-screen campaigns for the 2014 refresh of the automakers’ Patriot and Compass models. Rolling out across smartphone, tablets, and PCs, the ad campaigns reached 1.4 million unique, cross-screen viewers.

    This announcement was largely ignored by the market but it was a huge milestone for Millennial. Connect the dots people. Open your brains. No other company can boast this capability.

    Sentiment: Strong Buy

  • Reply to

    Key MM differentiator

    by techster007 Sep 11, 2014 10:24 AM
    techster007 techster007 Sep 18, 2014 8:13 AM Flag

    Videology SVP said recently: We are working with our mobile media partners on things like being able to share a Universal ID that will let us do things like frequency capping…across platforms.

    My comment: More precisely, the Videology media partner(s) for a Universal ID is a Single media partner "Millennial Media Inc." NO other company, is as far ahead in this area as Millennial Media. Not the all powerful Google, Facebook, Rocket Fuel, Rubicon or anybody else.

  • Reply to

    Key MM differentiator

    by techster007 Sep 11, 2014 10:24 AM
    techster007 techster007 Sep 15, 2014 9:05 PM Flag

    No doubt GOOG and FB will get theirs. However, there will be other winners. I expect MM will be one of those. I think 2015 will be the year for the likes of TRMR, RUBI, MM, and FUEL.
    I recently read an interview of the MM CEO on Adage from July 2014. He frankly answers the question about GOOG and FB as competitors to MM. I suggest reading it..it's very insightful --.Millennial Media CEO Michael Barrett Tackles Giants -- ...

  • Reply to

    Key MM differentiator

    by techster007 Sep 11, 2014 10:24 AM
    techster007 techster007 Sep 15, 2014 7:48 PM Flag

    TRMR, RUBI, FUEL are all way down. It's not just an MM phenomenon. If you don't like turnaround plays, I wouldn't invest here.

    Sentiment: Strong Buy

  • Reply to

    Key MM differentiator

    by techster007 Sep 11, 2014 10:24 AM
    techster007 techster007 Sep 15, 2014 3:02 PM Flag

    Day to day movements don't faze me. I think long term.

  • techster007 by techster007 Sep 15, 2014 2:58 PM Flag

    Luckily I bought at $5 and change exactly one month ago today, and lucked out. WOW! Nice payday. GLTA

  • Reply to

    Key MM differentiator

    by techster007 Sep 11, 2014 10:24 AM
    techster007 techster007 Sep 15, 2014 1:08 PM Flag

    It's worth repeating, cross-channel mobile ads are a distinct advantage for MM. This is one of THE reasons why the JumpTap acquisition was completed. FYI cross-channel capability allows 1) one ad campaign, 2) across multiple devices (Desktop PC, Notepad, and Mobile phone), 3) with unified reporting. Initially, the market didn't get the JumpTap acquisition by MM, but for the reason stated above, they will.

    I'm not bashing FUEL, RUBI, etc., but as far as Intellectual Property for mobile, MM wins hand's down. It's not even close.

    Sentiment: Strong Buy

  • Reply to

    Key MM differentiator

    by techster007 Sep 11, 2014 10:24 AM
    techster007 techster007 Sep 11, 2014 12:15 PM Flag

    No offense, but you obviously don't understand a word I said in my earlier post. Your comment highlights the investor problem for MM. Many don't understand the business MM is in. All I can tell you is one man's garbage is another's treasure. That said, I'm long.

    Sentiment: Strong Buy

  • Reply to

    urgent need of a major announcement

    by tradenvest Sep 11, 2014 10:47 AM
    techster007 techster007 Sep 11, 2014 11:44 AM Flag

    Correct. The CEO has a strong background and good track record of success. Before buying a stock, I always conduct an indepth background check on the CEO. As for Barnett, I like what I see. He does come across as a straight shooter and he hands down "knows" the mobile ad space.

    Sentiment: Strong Buy

  • Reply to

    urgent need of a major announcement

    by tradenvest Sep 11, 2014 10:47 AM
    techster007 techster007 Sep 11, 2014 11:06 AM Flag

    You just broadly summarized some of CEO Micheal Barnett's strategic plan. Read the Q1 and Q2 conference call transcripts. MM has enormous value to be realized in the very near future. Stay long and stay focused.

    Sentiment: Strong Buy

  • techster007 by techster007 Sep 11, 2014 10:24 AM Flag

    MM has the means to leverage BIG data and make cross-channel advertising campaigns fully measurable. This has been a major hurdle for mobile marketing campaigns, which involves consistently identifying the consumer and the impact a campaign has on that individual - across channels, that being the desktop to mobile.

    See MM Patent Application: Creation of a universal profile of a user by identifying similar user-managed assets on a plurality of devices of the user.

    This is absolutely essential in order to measure cross-channel marketing campaigns.

    Sentiment: Strong Buy

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