Millions and Millions going to Sodastream every year.... Does PEP just sit back Burgh???? Profits are not happening IMO... It's all about taking Market share.
So if you were sick and the option was to give you a cure drug trial or a feasibility trial what would you choose... I don't care if they have 5 people in this trial. If what they are looking for works then it's a success.
OK I guess you are correct and they have nothing of value to put in an abstract and prevent. I guess everything they are doing at Moffit they should just throw out and pack up shop. LOL
It's a LAND GRAB!!!.... Profits will be put back into Marketing. The MARKET may start looking at Sodastream in a MARKET PENETRATION value.
Only when the MARKET see value in getting 3-5 Million new user per year and not focused on the bottom line.... This is a Land Grab plain and simple..
So lets say machine sales were up 30% this week and holds at 25% for the rest of the year. Then Soda would sell 2M machines in the USA this year. One day it will be valued on new customers instead of profitability. Will be fun to watch....
So let say 2.1M 2014, 1.7M 2013, 1M 2012 and 500K in 2011...Ouch for KO and Pepsi is all I have to say. Think of Sodastream as Pac Man gobbling up all the KO and Pep customers.
Read the news releases on PVCT and you will understand why they are taking a different route. I think you are in denial.