Yes, very good article. The jer. from alpha research responded I think about the c02. I think the rate of c02 came dowm a few % points since eu had a cold summer last year. This company is ON fire.......
Amazon France has Sodastream day after day in the top 100 for a very long time; 1 year.. Just an FYI. Most of the time in the top 50. Germany Amazon also over last many months in the top 100 or just above. If Sodastream can be as popular as a coffee machine for the French is pretty awesome. we shall see....
8 weeks ago they had 36-38 machines now 11. So 3.15-3.25 a week or so. Bayonne was consistently selling 1.5 machines or so last year before the xmas season.... I was thinking to myself 8 weeks ago it's going to take them forever to sell this amount of machines... The POP be catching on IMO... This is a small WMT where I would say 40% of the clientele use the SNAP card.
I made a mistake Concentrate sales were flat when you include the less days in q. Again CCE will be a better indication since they only sell packaged products and not concentrate. Also they don't break out the Sparkling number for this region but for all other regions they provide the sparkling number.
Also down 2% concentrate sales in Europe; they don't break out the Sparkling Volume amount. When CCE reports gives a better indication in terms of what Sodastream is doing in Europe since it only includes packages drinks and not concentrate.
Have to admit KO is kicking but in Asia and Africa... For the time being...
Soda machine maker launching new products in Italy
* Aims to reach 25 pct of Italian households in coming years
* CEO says 2013 financial targets conservative
By Antonella Ciancio
MILAN, April 10 (Reuters) - Israel's SodaStream International, whose machines make carbonated drinks from tap water, expects to reach 25 percent of Italian kitchens in the coming years as consumers seek green, trendy and cheaper alternatives to bottled water.
The U.S.-listed group, which also makes flavours, carbon dioxide refills and re-usable bottles, said on Wednesday it was targeting style-conscious customers in Italy with designer machines and local flavours including bitter-sweet "chinotto".
"Globally we are changing the way consumers do beverages around the world and Italy is very much part of that revolution," Chief Executive Daniel Birnbaum told Reuters in an interview.
The company did not provide sales forecasts for the Italian market but said revenues in Europe have grown despite an economic slowdown, helped by the launch of new products which are more friendly on the environment than bottled beverages and are also cheaper after the initial outlay on a machine.
"In the United States they think that Europe is going to hell. But I have explained to them that Europe is not one place, but many countries," Birnbaum said.
The group's sales in Western Europe, which accounts for 44 percent of revenues, rose 33 percent in 2012, the company said.
Birnbaum said the company's forecast for 25 percent growth in global revenues in 2013 was conservative. "It's better to overdeliver, underpromise," he said.
Global sales at SodaStream, which sells at upscale department stores such as Harrods as well as at budget chains like U.S. group Target Corp, have risen more than three-fold since 2009.
The group, which is also investing in a new facility in Israel and expanding in Asia, booked sales of over $436 million last year, with net profits up 18 percent to $44 million.