you could have sold 1150 calls and 1130 puts and made $6000
That is 5% return with zero downside
people paid as much as $33 for 1150 calls
why would you spend $300-400 so that you get your email notification on your wrist than a beep from your pocket?
as far as style, a watch itself is out of style nowadays. None of my friends wear a watch. If Apple can change the fashion trend, then yes they may have some chance.
Having said that Apple really needs to get into living room with TV and home automation. Thats where most of the innovation is lagging until now.
I would say dump wearables.
I have yet to see a person with smartwatch.
Competition is already out for a long time and market has voted 'NO' to smartwatch.
Smartwatch does not really add anything significant that iphone does not have. Fitness features? I think 90% of people dont care about their fitness. How many people workout and exercise regularly, hardly 5%
There is reality and there is perception.
The stock trades on perception (just look at Google, Twitter).
Perception is Apple = smartphone maker = commodity business
After losing fortune here, I have come to realization that no matter how much money AAPL makes, WS still looks at AAPL as a smartphone maker and they just dont want to give a smartphone maker 500 billion market cap.