Survey Finds 51% of Brands Prefer Advertising on Facebook image
Quite simply, brands prefer Facebook because it is by far the most populated social network. As of March of this year Facebook has claimed 1.1 billion active users worldwide. Among the largest markets, according to Socialbakers’ statistics, over 78% of Internet users in the United States are on Facebook, with 68% in the United Kingdom, and almost 76% in Australia. A social network of this magnitude produces connections between brands and fans, and friends of fans that were previously impossible to notice.
According to a recent survey conducted by Socialbakers, of the four of the biggest social networks Facebooktrumps Twitter, LinkedIn and YouTube. But there are reasons besides population size that make Facebook an exciting place for advertisers.
Facebook Profit Seen Removing Bar to S&P 500 Membership
By Inyoung Hwang - Nov 1, 2013 1:11 PM ET
Facebook Inc. (FB)’s fourth straight quarter of positive net income settles one of the final conditions for the 29th-biggest U.S. stock to join the benchmark Standard & Poor’s 500 Index 17 months after its trading debut.
The world’s largest social-networking service reported third-quarter profit of $425 million on Oct. 30 as advertisers boosted spending on promotions targeting mobile-device users. Shares in the Menlo Park, California-based company fell after its May 2012 initial public offering, only climbing back above the $38 offer price in July this year.
Enlarge image Facebook Logo
Facebook would join Google Inc., EBay Inc. and Yahoo! Inc. in the Internet software and services sub-sector, which makes up about 2.5 percent of the S&P 500, according to data provided by Howard Silverblatt of S&P Dow Jones Indices. Photographer: Daniel Acker/Bloomberg
Gaining entry to benchmark gauges provides companies with a guaranteed shareholder base from funds that follow the indexes. More than $5.1 trillion tracks the S&P 500, according to the index provider’s website.With a market value of $122 billion, Facebook is the largest U.S. company not in the index, Bloomberg data show. It could be added as early as this month, according to Stephen Casciano of Credit Suisse Group A
now with mobile across the board growing 60% from last year, this next qt. will rock.
just made 3 K on FB. Now this stock looks juicy.