They can charge what they want because it would be difficult and costly to disconnect your house and generate your own electricity. Meaning, PPL has no competition.
But its up to $52 before earnings... imagine that....magic
Even if a deal wasn't struck, Intel was willing to pay low $50's, which means the company is too cheaply priced to trade in the low 40's. So selling because there was no deal, doesn't make sense, since its now positive.