Totally different company name every two years. What makes you think this one will succeed (they brought back their original business failure, Findwhat).
He probably set up the whole move into the building, when the toolbar was being thrown down our throats. You are probably right, which means Charles didn't realize just how bad their traffic quality was. They tried advertising already with Findwhat, but couldn't make any money without the fraudulent clicks that ended Findwhat. Inuvo is cleaning up its traffic with respectable sites like bargainmatch, etc., but the amount of traffic has dropped significantly. The are trying, but they will not be successful because their are too many ad agencies now that have proven high ROIs. The market is saturated.
Inuvo doesn't even tell investors what they do. All of a sudden, they are an mobile ad service, when many folks on this board think they are a toolbar. What will they be next month?
This has been going on for over a decade. They change their name and pretend they are a new company. Lack of investor relations and nothing but fluff PRs have been consistent.
In other words, they aren't working on anything. Do they still have their research and development team? They haven't showed innovation since Miva Merchant services.
What did your analysis of the company tell you? Name some of these intelligent and creative ways to generate revenue.
Yes. They change business models and their name every few years because they have always failed without exception. The only constant is their huge amount of doorway site traffic that they can redirect to any new business they start. They depend on their doorway sites traffic for business, instead of developing unique technologies.
They were able to show a profit by streamlining only (moved to cheaper facilities, laid off employees, etc.). The business and it's ability to GROW profit has not been proven. They change business models and their name every few years. The only constant is their huge amount of doorway site traffic that they can redirect to any new business they start. They depend on their doorway sites traffic for business, instead of developing unique technologies.
Google allows permanent custom ad placement on your choice of millions of sites. Inuvo allows it on their own sites which are few and pathetic.