I choose to use Facebook. It's the only place to get real news.
Facebook is user created, so users decide the popularity. Even Google+ can't compete against Facebook, and they have been trying for a long time.
Can't get real news from the TV or syndicated print anymore.
And the user info is opt-in, opt-out. Google makes us sign over our privacy to use Chrome, but can't serve us the ads we want, because they are controlled by large corporate advertisers.
Apple is a hardware company. FB is an advertising company, like Google. Google revenues are down because Facebook took it (legally).
Google results are corporate owned now, and politically motivated. Google is shooting itself in the foot, while Facebook has become the place to go for true information.
Advertiser ROI (return on investment) on Facebook is much better than Google Adsense and Yahoo. Also, ad rates are lower on Facebook, so us little guys can compete. Economic downturns will not affect Facebook ad revenue as much as Google.