Well, yeah. It's easy to laugh and joke when you get compensated to wait for something to happen. Shareholders knew this was not going to be an overnight success, however RFI is well past the REGN 25 year cocoon.
for another "luxury" oem to come on board than by all means let RFI continue their pattern. SPD automotive is a comfort/cosmetic/safety app that will penetrate the automotive market at the oems pace. On the other hand if a quicker market penetration is required, then get this application into the hands of the young, motor heads with street cars. Heck, let them figure out how to use the glass and its abilities. These kids are the real automotive innovators, so the SPD "establishment" needs to swallow their pride and somehow get this thing to the real marketers, auto engineers, inventors. You want exposure? It's better than treading water or is it quicksand?
Continental's "Intelligent Glass Control System" needs to become affordable as a market initiative for this crowd and let them run with it. Once the oems see what these kids have done with the application they will have no choice but to jump on board.
From the last post by networthdev, price is more important than quality. Hitachi is heeding the lessons learned from past Japanese maneuvers. Will flooding the market with "cheaper" smart glass pay off for View and Sage, and leave spd in the dust? Or will the quality of spd win in the long run? Apparently our venture into Milan hasn't paid off. Oh, but "architectural projects are being spec'd for spd glass."
Somebody better get their head out of their er, out of the sand. It's no fun trying to win a race coming from last place.
However there is one bright spot.
Don't have any idea about obtaining such an approval. However, needing a large budget to market that concept is not necessary. As a small company CNS the maker of the breathe right product compensated Jerry Rice of the SF 49ers by issuing him stock, not paying him a huge cash sum for the promotion. Of which he was very handsomely rewarded. This idea has been also bandied about here to no avail. Plenty of well known celebrities that are skin cancer advocates that might be willing for a piece of the action. But then again, that's thinking outside the box.
I'm still a bit unclear about the manufacturing process of installing spd film into windshield glass. But at 80+ million cars produced annually, a safety feature such as spd sun visors would be a high demand option that would become standard rapidly I would imagine. Even at a $5-10 royalty pop if the "cost" was commensurate. I just don't have any idea like I said about the windshield process and the related costs, however the film costs would be dramatically reduced. Heck, the "scrap" film from other applications may possibly be used for this application. And a completely inexpensive format design could be used for aftermarket applications.
First of all....to all the moms out there.....Happy Mothers Day!
Now, some seem to be questioning the factor/factors causing the delay in v222 MSC option showing up in the numbers. For those that have been around long enough, you better remember the lesson learned from the Korean film ordeal. This is a demand problem, not a shipping problem. You don't start going to dealerships as they are finally doing if demand was not an issue. CEO's are as bad as politicians with their sugar coating. I don't care what Joe says about the coupe surpassing MB take rate expectations, it hasn't shown up in the numbers. And that is all that counts at this point in time.
There has to be ways to increase demand for the technology and apparently RFI and the licensees haven't hit the right buttons. I know you say they are "experts" in their fields........well, like I said about Joe, there is always someone out there smarter and better to do the job.
I have never been a fan of the sunroof application, however if that is the point of entry, so be it. Not every car has a sunroof. However I haven't seen a car without side windows or windshields. And yes, I do understand the issues of testing and approvals for such applications. Let me express this in easy to understand real life experience that just happened:
Thank goodness I was completely focused on my driving, no in car distractions at the time. I could see very clearly the car pulling out in front of me from the road to my right and turning in my direction. As they turned, I noticed both driver and passenger reaching for their sun visors to block the sun. The driver was pulled off the road to his right and almost going down an embankment but by correcting the car completely swerved into my lane heading into my direction head on. Anticipating the reaction, I had already pulled my car off the road to the side. If not a head on collision would have taken place. Issues such as what just happened to me drive customer demand.
Hey, I applaud the grass roots attempt with educating the MB salesforce. As I mentioned from returning from the Detroit Auto Show, the lack of understanding of MSC by the MB reps I talked with during my visit. However, there needs to be more "out of the box" approaches to their marketing strategy. They are putting all their eggs in one basket with this s class focus, which I do understand due to the fact they have nothing else. And maybe just maybe, they are finally learning that "you" are the one that determines your success, not hoping someone else will lift you to that level. Now in the US how many s class commercials do you see? Me, I have seen none. How many e class commercials? I have seen one. In the US, MB targets the mid range vehicle models in their fleet such as the c, cla and suv's. So the mass market is not going to know anything about MSC because that option is not available in those mid range models.
How do you mass market spd technology?
Well, it is still all about the cost of the technology. How are you going to tackle that problem before you present it to the masses?
To me, it doesn't get any better than this. A tiny company trying to bring a new tech/product to market with very little capital compared to the big boys. The one issue that plagues shareholders is in the real mom and pop business world, they would put enough food on the table to survive until they made enough income to pay the bills.
Aw c'mon. You weren't exactly accurate on your stock price predictions when you were over on that board. So you think your luck will change over here?
was waiting to see the script and listen to the recording one more time before I comment, however I see posts on the SI board confirm. That was without a doubt the worst conference call I have ever been associated with in any endeavor. They just don't get it. New technologies and products come to the market everyday, some make it, some don't. This one needs some new energy. Reminded me of Garth and Wayne in the basement, only no one was having any fun.
Well, the only expectations for RFI is.....no expectations. What would you be thinking if you were BMW, VW or Ford and saw those numbers?
Yes, you're right, what is said today will be very interesting.
Remembering what you said about thinking you got these shares on the "cheap". Well, there has been many an investor that thought and said the same thing over the past 20 or so years.
just another in a long list of........
"accelerating revenues leading to profitability"
"5000 aerospace windows produced monthly"
"several film producers commercializing"
"our shareholders are going to be rich"
.......well, you make up your own mind from that sample.
It's right in front of both RFI and licensees, and neither can see it...........80 million autos produced annually, not counting the 100's of millions already on the road.
Lester, just curious, what are your expectations? You did mention 750,000 awhile back. Is that just a wish, or do you have a more realistic number?
not a darn thing. Joe has been beating his chest for years telling us about the wonder of their business plan, letting everyone else do the heavy lifting. Well, guess what? When everyone else is doing the work.......you have no control. The biggest obstacle is still price and to force Hitachi to lower prices they need a competitor, hence a second film maker(which we have?) Apparently they can't beat Hitachi at lowering costs or they would be in by now. And please don't tell me they are waiting to see how Hitachi does, heard enough of that. Or film quality is less than Hitachi's film.
So tongue in cheek, as the bug suggests, the only thing left is to cut costs at the administrative level. Don't need the use of board members that are there to rubber stamp Bob and Joe. Joe likes to multitask, he can answer the phone and do the books.......heck hire an account temp.
No Lester they haven't. Because throwing numbers out for the past couple of quarters has taught them a lesson. People get tired of looking foolish, when depending on what they have been told by others that hold positions that are believed to have factual knowledge of a situation and it turns out to be wrong.
Which brings me to a very interesting point. Remember reading over there, and it was posted by ND(wink, wink) about the CFO stating "numbers" for the end of 2015 that didn't even come close. Her take was that he didn't know the facts at the time of the statement, so he had an excuse. Well, when you don't know, you don't say anything, especially in his position. Maybe part of why we don't hear from him anymore in the cc's.
Honestly, I'm tired of this. I would love to talk numbers and real sales. God Bless some of the folks over on the "feel good" board trying to throw numbers out, only to be........
Like I said the only thing that matters now and it is a shame is the money.
Been to annual meetings, been to spd exhibition sites, been to Detroit and other auto shows, talked to licensees, all on my dime. Was set to go to Milan, but decided......why? It's just not listening to Joe on conference calls or reading pr's. They will tell you the most optimistic scenario, not always the truth. Cost was a big issue from the beginning, but at RFI it was not. Well, guess what the topic is always about now? Honesty can hurt, but in the long run you win.
a "we don't care about the stock price either" stamp.
Well, what you see as institutional investors and what I see as institutional investors, are definitely two different things.
Whoa there!! Reread my post again, I said "short posts" not shorts. Such as myself, being labeled a "short" because I call out management.