Short term is meaningless here... This is one of my to-$200-and-beyond stocks and I'd have to say it is the most likely to get there within this decade. They have soooooooo many eyes using their products that they are a marketer's dream. They do extremely smart well-targeted advertising. They continue to grow and add users across multiple platforms and they have worldwide reach.
By the way, this is one of the very few stocks I've selected to put in my son's college fund and by the time he's ready to go to college it may be able to pay for it. Watch Berkshire Hathaway in the early days' they swallowed a number of companies but the share price went up and up for decades. This isn't a Berkshire but it has similar potential for real sustainable long term growth. I wouldn't worry too much about folks mixing it up with Twitter causing a small negative impact on the share price here; there create opportunities for new buyers to get in on great growth at a reasonable price.