There was a day, when the previous Kraft could actually go up or at least mainatain on a day like this.
It was a once trusted safe haven defense, but now its just another stock that has lost its credibility due to massive mismanagement. Same thing over at MDLZ. Unfocused management that is only worried about hanging onto the water wagon to get one more paycheck.
It continues to struggle because of a stagnant management mindset. In other words, they have a talent problem.
Nobody talks more about the future, while continuing to reward sub-average sales managers that clearly just cannot perform. They need to be booted and this goes all the way to the top-including the board.
sorry if I hit a nerve-
by the way I got out of it at the right time, but might consider it again sometime in the future
better luck to you next year!
a 10% laggard to the market is significant.
to be happy with that, one would have to not really care about their investments.
regarding telling me to sell, I did not say that I owned it at present-did I?
Share your opinion-will Kraft catch-up to the market in 2014 from the loss it suffered in 2013-yes or no?
and call the broker-tell them to start some of that buyback today before the shorts totally run it into the ground
Kraft has underperformed the market year to date as well as the entire time its existed independent of MDLZ
Kraft has also very underperformed an etf (PBJ) comprised of major food related stocks.
Kraft has a 4% div. yield, a very competitive rate versus its competitors.
Kraft announced a very hefty 3 Billion stock buyback-nearly 10% of its entire market cap, yet even the expected newsworthy impact (along with the div. announcement) has not had follow-through.
Kraft is a company with a long history of providing a quality product, needed by everyone that eats and a very steady cash-flow.
So what is wrong? It is clearly being mismanaged by folks that cannot keep up with their competitors.
If their competitors can "cut-it", why can't Kraft. They have the same and even higher level of resources than their competitors.
How does this get solved? Again. clearly they need an overhaul of their decision makers. Its called a housecleaning and it is obviously way overdue.
I wonder what kind of stupid game they are going to try to play with the dividend timing announcement this time around- and what exactly is coming-is it a 4th quarter 2013 dividend or is it a 1st quarter 2014 dividend?
The very definition of an underperformer-both in business model structure and of course reflected in the stock price. Management needs to clean house of all the dead wood middle management field based "sales" managers.