ATRN is spending huge huge huge sums of money trying to get subsccribers..just go to yahoo and google and key in music downloads and the first ad that comes up is kazzaa...
ATRN may do exactly what VTRO did...VTRO also had 2 business segements..one of which was an ad agency...when VTRO cash was down to the cushion.they sold that ad agency and made about 10 million gross..ATRN may also sell their ad agency and focus solely on their music subscription biz..incidently when VTRO sold their ad agency...the pps spiked on the announcement
the sale of the VTRO interactive division was a 4-5 quarter long process..when VTRO cash levels started sinking fast..they first secured funding from Bridge Bank (who secretly knew about the impending asset sale) and then several quarters after the credit line was secured, VTRO announcced the sale of interactive division. Dont be surprised if it takes up to 4 quarters for the sale of ATRN ad division..lets dont fool ourselves..this has to happen as ATRN , like VTRO 1 year ago, only has a few million in the bank
exactly!! Gilliam is overanalyzing. The simplest and easiest way to expand the Kazzaa biz is to sell of their highly marketable ad agency, which is in the top 25 on the planet and maybe in the top 10....VTRO secured 11 million from the sale of their third party ad agency....As I said before, they have 3-4 million in the bank(that was last quarter) ....They are ruuning on empty and have to get gas soon before the car stalls out...However, much like VTRO, they may announce today some sort of credit line to avoid a run on the stock when they tell us their is only 1 million bank cash, and then a few quarters down the road announce that they sold their ad agency for 10 million
ATRN has issued absolutely no press releases confirming today as the release date..the post indicating 3-28-11 was by a third party non ATRN related financial website
something big has to be brewing..only because their cash levels must be down to almost empty. As I said before they most likely will do what VTRO did last year..Like VTRO, ATRN has a third party ad network and I predict like VTRO right when their cash gets to almost nothing they took immediate steps to sell off that ad network////VTRO got 11 million and ATRN should get something close to that too. They have to make a move now though b/c they are running on fumes..they were at a little more than 4 million last quarter...b/c they said they will continue to burn more money during Q4....they must be trying to unload that ad network
well VTRO was surreptitious and crafty the way they sold their ad network..they were down to just a few million and when the earnings release came out they said they had secured a 10 million loan to use as needed..I was thinking what bank would give a loan to a company near death's door in one of the worst financial crisis in American history??? say what?? this smelled really suspicious, I thought..turns out later my suspicions were confirmed when VTRO announced a few months later they had sold off their ad network and the money received (11.7 million before costs) would be used to expand their alot toolbar after paying off the bridge loan...Can you say deja vu? Right now, I am getting that same funny feeling....There is no way that ATRN can pretend that business will go on as usual with their current cash position most likely less than 1 million unless they have taken a major effort to sell off that ad network or do the unlikely step suggested by John Gilliam and do a partial IPO of kazaa
In case you havent noticed, almost all of Apple's Iphone commercials right now focus solely on their streaming music app's..obviously not exclusively focus on but pay careful attention to how these commercials overly focus on that streaming music app..The lesson and take away point is that tens of millions of dollars go into "the next big thing" regarding researching what the market is ready for and obviusoly Apple wouldnt be focusing on this streaming music concept if their focus groups have given feedback that this is what the market wants..Common sense tells me that the delivery of music has and will overnight completely change worldwide..buying CD's is now ancient history..getting any song anywhere at anytime will be the norm. Bill Gates (you can even google this) said a few years ago that the only plausible compromise between music consumers and the major record labels will most likely have to be a subscription based model..Heck, he even accurately predicted the monthly subscription rate range (10-25 bucks)Dont believe me? google it and u will see...ATRN is on the cutting edge of this revolution and we may see it go up 100 times as SINA did the last decade...
Here is that prediction by Bill Gates. I lifted the content of a 4 year old article directly from yahoo..see below
Gates: New Zune and New Strategies Against Apple
Wednesday, October 3rd, 2007 at 4:00 PM - by John Martellaro
Microsoft’s Bill Gates has ambitious plans to take music customers away from Apple, according to the New York Times on Thursday. This is despite the fact that the Zune music player has just a few percent of the music player market and subscription music hasn’t been a huge success.
Mr. Gates expressed bewilderment that the record industry had failed to turn digital music into a big moneymaker. Jeff Leeds reported that Microsoft has plans to change all that. First, Microsoft has taken pains to associate the Zune with the rising stars in music. Next, Microsoft will focus on selling music without DRM.
The final part of the strategy is to encourage music labels to work harder on promoting unlimited subscriptions. [Apple has always suggested that people want to own their music.]
“Subscriptions have absolutely been a mixed story and are not the mainstream thing today,” Mr. Gates said.
However, he thinks that will change in the future.
"People are going to listen to a lot more music because it’s going to be easy to find neat new exciting music, its going to be easy to have your music with you, in the car, when you’re running,” he said. “It seems like there ought to be a way to translate that into an opportunity."
I dont know whether this is good or bad for ATRN, but one thing is for sure. Everytime an article on download music or streaming music comes out, ATRN is nowhere on the radar...Pandora, Spotify, Mod, etc etc, byt ATRN never gets any publicity. Also, have you seen ATRN's website. It looks like a few high school kids got together and made the website on a Saturday afternoon. Additionally, It hasn't been updated in over 1 year..All the press releases and ER releases are over 1 year old..can you say amateurs??
A buyout has to be in the works..all signs point to that..their messiah..Andrew Stollman who was with the co. and/or the music biz part that was bought out , for almost a decade was let go.(When a co. is bought out-new blood moves in) .their website, has not been updated for a long time..why not just update it-this is a matter of simple housekeeping..the fact that they are running on less than a few million dollars which necessitates a major asset sale to keep the doors open -or acceptance of an offer re a buyout, and the blitz like approach to their ad campaign by buying the words- download and streaming music- on google and yahoo..shows me that something BIG is going down
And still Nothing from management about the 4th quarter-which is now 2 quarters ago
Very incompetent in my opinion, especially given the fact that they know that the shareholders know that a BK filing is a real possibility given their very low cash reserves..tells me they dont give a damn about us
The key takeaway number is how much cash do they have.. The last reported cash figure on 9-30-10 was a wee bit over 4 million. Management made it CRYSTAL CLEAR that there would be MORE CASH BLEED in Q4..How much do they have now?? You can have all the rosy forecasts and subscribers you want, but if they dont have CASH NOW, the stock will COLLAPSE..Management knows that WE KNOW the dire economic condition the company is in, but they continue to make us WAIT IT OUT, I guess they enjoy and relish in knowing that we are sweating it out especially in light of a very senior exec, Andrew Stollman, leaving the company for no apparantly logical reason. I am absoloutely disgusted with this management team. Have you seen their website? The last press release was published in May 2011. How can any investor take a company that cant even do a routine housekeeping chore like
keeping an up to date website, seriously!!!!!
correction: That was May 2010, not 2011
I have never been short this stock. I didnt have a position when I was bashing it in the 4s, but did take a position when the co. dipped under 4...As one poster observed, the silence out of management is deafening. I can not overemphasize nor could any person with common sense overemphasize the fact that: When a co. is almost out of cash, and senior execs are departing without any cogent explanation from the Board, that co. owes us a wee bit stronger fiduciary duty to have more open lines of communication with shareholders and more diligence and enthusiasm in quarterly reporting. The silence and the waiting from these overpaid execs is very similar to the way government bureaucrats treat taxpayers (silence, lack of dilligence, no enthusiasm, who cares-we are getting paid) ..Yes they are acting like government bureaucrats..The website hasnt been updated since May 2010...Have u called the co? Noone even answers the phone..not even a receptionist..I am absolutely DISGUSTED with this management team
SEE LANGUAGE BELOW-LIFTED FROM THE 10Q-3rd Quarter 2010
We have experienced a significant reduction in revenue and have been using cash to fund operations. If we cannot halt this revenue decline and reduce expenditures we may have to cease operations.
The Company has experienced a significant revenue decline and degradation in business prospects over the past two years, and as a result the Company has used a significant amount of cash to fund its operations. The Company’s cash and cash equivalents were $4.2 million as of September 30, 2010, which is a $12.7 million decline from the $16.9 million as of December 31, 2009. If we are unsuccessful at stabilizing or slowing the decline in our revenue, and our associated use of cash to fund operations, or if we cannot raise cash through financing alternatives, then we may need to significantly curtail or cease operations
That Idiot tells us Americans that out of a 1,650 billion annual deficit, that cutting 60 billion is EXTREME,and that the tea party is extreme for even suggesting such a cut..The amazing thing is that 60/1650 is just a little over 3% of the annual deficit. This is extreme? The only thing that can be discerned from this IDIOT is that he thinks the Americsn public is too stupid to understand the math...Who elected this IDIOT?