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Microsoft Corporation Message Board

vincent64 1 post  |  Last Activity: Nov 3, 2014 2:12 AM Member since: Sep 27, 2000
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  • This was the subject of an article posted today. Google the subject line of this post, to find and read the article. I found these extracts to be interesting:

    ... You will have to assess the proportion of fake book reviews on Amazon, test a fake review generator (possibly using EC2 to deploy the reviews), reverse engineer an Amazon algorithm, and identify how the review scoring engine can be improved. Extra mile: create and test your own review scoring engine. Scrape thousands of sampled Amazon reviews and score them, as well as users posting these reviews.

    ... How could Amazon protect itself from such a risk? Using a better review scoring engine. Relying more on their recommendation engine (user who purchased A also purchased B). Design a better fraud-resistant user reputation engine, and integrate user reputation as a metric in the review scoring engine. Display reviews with high score at the top, or more frequently. Or dropping user-generated reviews altogether.

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