A growing roster of companies is looking to the steering wheel for a wide range of applications from driver monitoring to human machine interfacing. Companies like Neusoft are adding biometric content to steering wheels to monitor the health of drivers, while Seeing Machines is working with Takata to add its driver monitoring tech to steering wheels for everything from commercial vehicle applications to self-driving cars from companies such as General Motors.
But maybe the most compelling vision is coming from Neonode in Stockholm, Sweden, which is using low-cost, LED-based “multi-sensing” interfaces to HMI-enable steering wheels. Neonode is best known for bringing capacitive-touch-like functionality to non-touch displays such as the Sensus system from Volvo. But the company is working to touch enable a much broader range of surfaces – including surfaces throughout the vehicle cabin and for keyless access to the car – enabling a wider range of gesture recognition applications.
Neonode’s vision is not only changing the concept of keyless entry – in the future to include raising or lowering windows or maybe starting the car with gestures – but also the process of interfacing with all manner of in-vehicle systems. In fact, a Neonode-enhanced steering wheel combined with a head-up display will obviate the need for hardware controllers (bye-bye BMW iDrive and Audi MMI) and greatly mitigate the need to glance away from the road.
n fact, the more you think about it, it just makes senses – which happens to be the company’s marketing slogan. Putting interfaces and touch-enabled displays on steering wheels resolves a multitude of challenges including driver distraction and lefty/right issues. And this is aside from the fact that systems for entering and recognizing kanji - used in the biggest and fastest growing automotive market in the world - are best mounted on the steering wheel not only to resolve the lefty-righty issue but to keep eyes on the road.
So, to recap, implementation of Neonode’s multi-sensing system products throughout a car will allow for the replacement of the capacitive touch display with a touch enabled non-touch display, deletion of the hardware controller, significant alteration (if not deletion) of the door handle, replacement of the keyfob (with a key card?) and enhancement of the steering wheel for a variety of new purposes – all intended to enhance the driver’s focus on the road.
Are we ready for Neonode’s vision of turning displays – or any other surface – into interfaces? It makes a lot more sense than removing the steering wheel.
I don't like to see anyone loose money. I just say it like it is. This company has ZERO investor relation skills and has not shown any improvement to the bottom line. There is always HOPE but HOPE doesn't make anyone money.. Whether or not this stock sees $1.00 or lower depends on the rumored computer contract they are supposed to be signing. The problem with that is , even if or when it happens Neonode will not be able to announce any details . They never do.
Scover, you're dead wrong if you think this can't go to a dollar a share. What's happened to this stock is two things. We have a company here that has failed miserably so far with the second problem of being stuck in a small cap bear market. I firmly believe that unless management steps up and restores confidence within the Investment community this stock will indeed hit a dollar.. The markets back is broken now. The million dollar question is how low will it go. I really am shell shocked at how badly neonode has done. One of two things are going to happen from here. They are either going to start hitting their numbers or they are going to continue to fail and keep telling us that the revenue is only out another 6 to 18 months. Like a broken record in a bad nightmare.. If this happens then the capital drys up and they will eventually be finished unless they can get more financing. With their track record, that may be difficult..
This is a falling knife . You know what they say NEVER catch a falling knife or be prepared to get sliced and diced..
Doggy , sounds like they need a IR guy like you. WAKE UP NEONODE !
Good question Alexander. I don't know the answer to that but you are absolute correct about this not making sense. Fortunes have been lost on this POS . Just about everyone seems to have given up because of their incredibly PIST poor performance. I used to pump this stock but anyone pumping it now just looks like a fool.
Jesus, this is a horribly ran company. The market and the short sellers have a death grip on it. Where is that computer contract management ? Oh that's right, you're not a liberty to say due to non disclosure agreements . Bullstick !
They need that PC deal signed . I believe there is a lot of skepticism to this happening . It was a very bullish call except when Brunton was confronted on the possibility of the deal falling through which of course he can never guarantee. That is understandable.
The morning gains are eroding but on the other hand, no sell off either. Looks like Mike nailed his prediction on basically a push for the day..
Yep, really healthy company huh? I'm pretty sure that most press releases that make a material difference will cause the share price to close at the high for the day , not sell off the gains.. Nuff said !
That PC contract gets signed and its game over for the short sellers. I firmly believe that is what is strangling this stock. They don't think it will happen. One other thing. Diversification has saved this company so far. Without it , they would have been bankrupt long ago. Read the 10Q. They lost 74% of the ereader revenue they once had. Had that not happened , the share price would probably be $10.00 ..
They wont. I suspect a small revenue increase , but that they miss "AGAIN" by a penny and the stock continues its path to fair value , $1.00. The only wrench that could be thrown into this is an actual signing with a major computer company. My guess is this wont happen and all the fluff we've heard before Gelbtuch left is just that, FLUFF ..
8,000,000 buzzards are circling their prey. On Groundhogs day (Thursday) they will feast.. This time , they'll get a piece of the Super Pumper that thinks he can call the bottom of a black hole..
They still need a signing in ink Mike. Its not there yet. If and when that happens, you'll get your short squeeze. Until then I suspect the trend will continue down. One of the better calls though , I agree. Someone should have ask about white goods. Oh and I like the fact that they are going to change their absolutely horrible investor relations structure. That should help a lot..
Not very often does an opportunity come along like this one. Unless their is a complete market melt down , this stock is a gift at this level. The reasons are simple. There is no way (IMO) they don't blow away the earnings this quarter. Look at the product that has just came out that will be included this quarter. Also, the potential catalyst of a PC contract being signed at any given moment . I was skeptical at first of a signing but am convinced its a done deal . The CES PR stated that a BRANDED monitor will be demoed. I doubt an OEM would brand a product with Neonode without a deal. I'm excited again after many months of frustration and loss. The company is getting low on cash but in no way need to dilute yet. The cash burn should start slowing dramatically as more Zforce products are sold and more are released. The short interest is still high but they are loosing their grip. IMO , if they don't cover before 4th quarter ER, they are hosed. Time for payback perhaps? I CERTAINLY HOPE SO !
Only true with some stocks but not all. Its all about choosing a winner. Look where you'd be if you were to have held Amazon, Netflix, Sandisk, Priceline, and a slew of others for 10 years without selling a share. A person would be rich. There is no way its ALL about technical s. A company has to improve and make money or they simply go away...
I'm wondering is the so called computer contract they were supposed to be working on failed ? It really looks like the shorts are not going to let go of this. The pressure is relentless even with the insider buying recently ..
There is still a chance but it keeps dwindling each day as they burn more of OUR cash. Its always the same. Just a little bit longer . Just be patient. Revenue is right around the corner. Uh Huh right ! I'm going to make a prediction. What do you want to bet the HP revenue is not even close to what we have been led to believe. I think the shorts know this and this is why the stock is next to worthless. Just a hunch but we will know soon enough..
Oh come on Mike. Just one more time before you start talking to yourself again. That's a good one? Bar room drivel? Name one thing that I have said that wasn't absolute fact. And what about this. What do you think is the job of an investor relations representative? To sit on their a##, smoke cigars and drink martinis? It's their job to provide information that will help an investor make an informed decision on whether or not to invest in their company. They are the ultimate failures at this. Spoon feed? Are you kidding? I take back the intelligent part of my last post. Proper due diligence? Where would one expect to get accurate information,? from the company or some dip stick like you that said this stock would go to $50.00 but now is pumping it to a dollar. Now go ahead and switch over to one of you other personalities and attack me for stating more facts!