Agreed. The shorts made for bigger moves to the upside. However, I also agree short interest will go up. BBW increased prices and food quality has gone down in my opinion. I'm waiting for the herd to move onto WingSlop. With rising chicken prices, they are set up nicely for a huge pullback. I'll be waiting for the spike after earnings though before I move in and short that one too.
Of course costs are going to go up. They have to pay for storing all the stupid pictures people take every few seconds. The FB platform provides no value whatsoever. Advertising budgets are blown on some teenagers scrolling through pictures. Same goes for Twitter. I am NOT on Facebook and never will be. 271B valuation is a JOKE.
I think I made a mistake trying to short this stock. Timing isn't quite right yet. The restaurants stocks are doing well and people eat out more than ever now. I will wait this out and find the right moment to pound this one into the ground. It is the worst of breed amongst many of the garbage restaurant stocks that shouldn't be public.
If you are long LVS beware, that's all I am saying. 78% of the Chinese stocks had been halted. A mess. It looks much worse than the 2008 crash we had here.