I don't think it is margin calls. Only about 17% individually owned. Nope the shorts are shorting more look at the volume.
Certain I am concerned. Retail numbers for December have been reported as down. JCP reports end of Feb. I am long at $6.60. If for some reason we get back to $8 I will sell half post earnings. The key will be, not that sales for them were good ..did they make any money.
Had lunch today in Whittier Ca. Store was packed. Had about 30% Hispanics 60% workers and 10% couples. Drive thru never stopped. I talked to the manager he said the new 500 and under calorie items are doing very well. My wife had the slim Quesadilla I had the Chicken and Avacado Burrito. Both excellent. The reason I am posting is I have been a Customer of LOCO for many years. I was a little down on them as I thought the Chicken dinners were good but serving size poor. With all the additions to their menu things have changed. Do yourself a favor buy some shares put them away and forget about them. As they expand this is a no brainer.