I remember several years ago when I purchased my shares in MCD. The company was going through a lot of turmoil, but was showing glimmers of hope. I tried the (then in test stage) chicken mcwraps and the new premium salads. Both were great. Stores were being remodeled, and you could see the potential. I sold my shares a couple of years ago and nailed down a great profit. Thank you!
Here we go again ... MCD is losing its way. I predict this will become another "value" play in a few years. I would wait for shares to get hammered, then jump all over it. Watch and see ... it will happen.
Just got a nice LUV note today saying that Rapid Rewards will now require 16% more (yes, you read that correctly - 16% MORE) RR points per flight. And airlines wonder why I went from flying over 125K miles per year to almost ZERO today. Airlines SUCK.