This is a honey of a stock, especially with it currently selling at a considerable discount. What we have here is a, "Shoulda, Coulda, Woulda".
You also could have made a lot of money, incurred capital gains and subsequently lost your gains in a downward spiral, therefore having no gains and a lot of taxes to pay.
CNBC analysts and Jim Cramer are shorting stocks and markets but do not have to reveal this and they are using programming to drive their point home and aiding their agenda via spreading fear. Which in this case is promoting and recommending selling into any rally to continue pressuring the market and encouraging a further extension of what is basically a severe bear market for the broader part of the indexes with many company stock share prices having been cut in half. They are making hand over fist here being short.
Most small companies that are high Beta are down 50% and some much more in this one year long Bear Market.
Take today for example. EXEL hits a daily low at 11:22 AM ET, European markets close at 11:30 AM ET and subsequently EXEL begins to recover its stock price.