Boar, I've got to say I noticed the same thing. Cost does seem to be pushing this organic thing a little too far. I can understand choices, and if you want to pay higher prices for organic things, then go ahead. What I noticed is that much of this organic stuff is not put on the shelf as competition to a standard product. The standard item is often removed and leaving the customer to pick the higher cost organic product or nothing at all. Its kind of irritating. Especially when you pay that annual fee to be a member and save on what you by. I personally think COST is overdoing this.