REEDS, Inc. Message Board

He needs to learn from Jennifer Cue :)

REED has shown ability to grow sales, but not control costs, so that thus far profits have been small/elusive. I like JSDA approach much better, although sales growth with JSDA has yet to be proven.

thanks. just bought a little. I made money on REED last year. They have an analyst that follows them but he will not give his analysis to the public - only institutions. although he will talk to you

In response to a question during the CC, JC stated that while they are reigning in territory this year, they hope to go back into the East in 2014. To me this implies they hope to see sufficent turnaround this year to warrant expansion next year. A lot of speculation about the future on this board - the Q2 results (which we wont know until August) should be an early indicator.

No mention of WMT but mention of core markets in MW, W and Can. Also mention of independent seller approach (back to roots) No guidance on sales except stronger in summer than winter. I'm looking for match of Q3 as a starter. It would be nice to have an upside surprise but I'm not counting on it.

Now that it will be in your price range, will you buy?

Its a show of independence. During his board tenure, cash has dropped significantly and financing (both debt and equity) was via CEO under very favorable terms. The vote is also support for Kinetic Catalyst Partners who is unhappy with and wants to increase shareholder value

thanks, just bought initial position

Saw your message on the JSDA board. Just curious - whats the basis of your shares? Also whats your WAG on earnings? Thanks so much.

Your predictions on share price have been spot on and I highly value them. Apparently some huge invoestor(s) do, given the large buy blocks. Analytically though, I think we now must take a "leap of faith" to support levels as high as 75-80 cents. The leap of faith involves whether they can grow sales and maintain tight cost controls - both are necessary if JSDA is to be profitable. My concern is with revenues. When can they get to a point of single digit revenue declines vs year ago quarter, then when can they match year ago quarter revenues?? Comments welcome.

The next few months will be interesting. We know they can control costs. Now what about growing revenues? My guess is that summer revenues are much higher than this quarter but still well below that of summer 2012. The magnitude will determine stock price. But we will not know until August. That gives plenty of leeway for both the bulls and the bears.

No one who understands the business (even the bulls) is predicting a profit this quarter. The consensus on this thread is for an EPS loss of a penny or two.. They need about $5 M in sales for breakeven - a possibility during peak Q2. Those of us who have made predictions have shown details - Revenues, Gross Margin, SG&A

o08o -Your posts have a lot of credibility with me. If so then Nutty, you should move on. Its not healthy to harbor a grudge that long. Forgive. Enjoy life.

My guess is that you (Nutty) has a long term short from much higher levels and hope to never cover so that you avoid taxes - and that you are starting to sweat as you realize the company's turnaround may be for real. Tick Tock.