The statement about the.mobile apps would also indicate much more with the brands too. They said they were with most or all of the top 10 brands. It will be all. All this stuff can be enabled quickly. IMHO, they are positioned to sell lots of barcodes pretty soon.
Now now, let's not get too far ahead of ourselves or the almighty. They could keep digging for who knows how much longer. It must be a kunundrum to them to do so much and get nothing back, but there are those that after throwing a ton of &#*+ against a wall with none sticking, they just keep throwing. We must have a whole bunch of these professional &#*+ guns here.