Yes. Starting with Barcelona, then APU, and so on. Massive failures because AMD is a massive failure of a company. There's a reason Keller turned tail and ran so soon after tape-out and didn't even stick around to see if his work would actually function in silicon.
It's beyond stupidity that you define a writing off of AMD's existing products and a redesign that only incrementally improves their products but doesn't bring them any closer to competitors' products as a positive thing.
AMD continues to lose money at life-threatening pace, and has no product or financial magic available to stop that.
So AMD's plan was to continue losing money, but not accurately forecasting it, leading to earnings warnings, until they run out of cash and can't pay their creditors, while producing new designs that will reach the market as second- and third-class products in their segments.