I think that for most, including me, it means a whole lot less rewards. For example, previously, if you drank 12 $2 coffees, you got a free reward (free drink, sandwich, etc). $12 2$ drinks adds to 24$. With their new system, you have to spend about $63 to get a 'free' reward. So now you have to drink 32 coffees. I think this is lousy.