$1 Per Night Hotels: Most Unconventional Video Advertising

Launch of "World for $1" Comedy Series Campaign Starting January 26th, 2009

ORLANDO, Florida, January 26 /PRNewswire/ -- KetaKeta Ltd. (2003) (http://www.KetaKeta.com), a pioneering viral video advertising agency, has released a most innovative Comedy Series for the promotion of LastMinuteTravel's "World for $1" campaign (http://www.LastMinuteTravel.com/World-for-a-Dollar).

The 5-episode comedy series - http://www.lastminutetravel.com/Movies.aspx?mid=8 - was produced exclusively for the promotion of "World for $1", where every weekday, for 15 minutes, all of LastMinuteTravel.com's 15,000 hotels will drop to $1 a night. The catch is that LastMinuteTravel does not disclose when the 15 minutes will be, encouraging participants to stake out the website. The comedy series, titled "The Adventures of Janice & Kevin" give viewers important timesaving clues to narrow down when the 15 minutes will be.

The comedy series was released 3 days ago in a soft launch and already attracted over 1 million views, which generated a lot of underground buzz in bargain and travel-related blogs and forums. "People are eager to save time and increase their chances in booking the $1 hotel, which pulls in a lot of viewers and spurs the buzz around the campaign", says Gil Lavie, CEO at KetaKeta.

"The fact that Youtube banned one of the episodes has actually helped us marketing the clip", says Miry Whitehill, Director of Media Relations. "We made a censored version that actually prompts people to go to the campaign site in order to see the uncut version."

"$1 a night for a 5-star hotel booking is a very unconventional offer and we're pleased that LastMinuteTravel chose an unconventional way to market it via our clue-embedded comedy series", say Yariv Carni, VP Marketing. "We plan to continue with this strategy yearlong".

    To see the banned episode,
http://www.lastminutetravel.com/Movies.aspx?mid=4.

The "World for $1" starts January 26th, 2009, at 8 AM Eastern Time and will continue every weekday for two weeks.

KetaKeta Ltd. is among the first 4 companies in the world to specialize in viral video advertising. The company has produced over 100 campaigns since 2003 for global clients such as Merck Pharmaceuticals, FIAT, Orange, Eli Lilly, JamesAllen, among others. In 2008, the BBC has selected 4 of KetaKeta's virals for its top-rated show "Commercial Breakdown", featuring the world's best and funniest ads since 1986. KetaKeta has accumulated over 500 million views for its various productions since 2003.

    Media Contact:

    Miry Whitehill
    Media Relations
    http://www.viral-campaigns.com
    info@viral-campaigns.com
    Skype: 646-867-3842