100 Year Old Financial Services Firm Changes Name

Maintains Traditional Values of Personal Service

PR Newswire

CENTER VALLEY, Pa., March 4, 2014 /PRNewswire/ -- The Lehigh Valley Financial Group, a general agency of Massachusetts Mutual Life Insurance Company (MassMutual), announced today that it will be changing its name to MassMutual Eastern Pennsylvania.

"We will always be proud of our history and core location in the Lehigh Valley," said Joseph P. Mallee III, President and General Agent, "but our new name symbolizes both our expanded geographic reach and our pride in being affiliated with a great company like MassMutual."

Lehigh Valley Financial Group has had a strong presence in northeastern Pennsylvania for over 100 years.  Currently with offices in Center Valley (Allentown corridor) and Kingston (Wilkes Barre/Scranton corridor), the firm serves the insurance and investment needs of 19,135 clients1, has over $2.5 billion of life insurance coverage in force2, and services just shy of $1 billion in assets3.  Sixty-three highly trained financial professionals, provide a full range of financial and investment services.  The firm's new website is:  www.EasternPA.MassMutual.com

"Nothing is changing other than our name, and clients can expect the same level of research, objective perspective, and expertise that they have come to expect and rely on to make informed financial decisions," said Ken Kovacs, Agency Marketing Director.

The firm also supports a variety of non-profit organizations to help the community including Easter Seals, Down Syndrome Center, and Autism Society of America. MassMutual's LifeBridge program provides free $50,000 10-year term life insurance policies to eligible parents or guardians, of which MassMutual Eastern Pennsylvania alone has provided $2.5 million in free life insurance coverage.

Securities, Investment advisory and financial planning services offered through qualified registered representatives of MML Investors Services, LLC., Member SIPC, 3701 Corporate Parkway, Suite 320 Center Valley, PA 18034. 610-798-2500.  Local sales agencies are not subsidiaries of MassMutual or its affiliated companies. Agency officers are not officers of MassMutual.  CRN201602-18011

About MassMutual

Founded in 1851, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policy owners. The company has a long history of financial strength and strong performance, and although dividends are not guaranteed, MassMutual has paid dividends to eligible participating policy owners consistently since the 1860s. With whole life insurance as its foundation, MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long term care insurance, retirement/401(k) plan services, and annuities. In addition, the company's strong and growing network of financial professionals helps clients make good financial decisions for the long-term.

MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives. MassMutual is headquartered in Springfield, Massachusetts and its major affiliates include: Babson Capital Management LLC; Baring Asset Management Limited; Cornerstone Real Estate Advisers LLC; The First Mercantile Trust Company; MassMutual International LLC; MML Investors Services, LLC, Member FINRA and SIPC; OppenheimerFunds, Inc.; and The MassMutual Trust Company, FSB.

For more information, visit www.massmutual.com or find MassMutual on Facebook, Twitter, LinkedIn, YouTube and Google+.

1An insured, owner, or payer of a MassMutual policy or contract.
2Amount of individual life insurance in force as of 12/31/12 related to products issued by Massachusetts Mutual Life Insurance Company, Springfield, MA 01111-0001, and its subsidiaries, C.M. Life Insurance Company and MML Bay State Life Insurance Company, Enfield, CT 06082-1981.
3The amount of $958,381,598 includes values of MassMutual and subsidiary insurance companies' insurance and retirement products and investment products offered through MML Investors Services, LLC, a MassMutual subsidiary.

Media Contact:
Ken Kovacs



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