12 Clever Ways to Grow Your Lead Database

PR Newswire

NEW YORK, July 30, 2014 /PRNewswire/ -- Email marketing is a cost-efficient and modern alternative to traditional advertising. If well-executed, email marketing campaigns can result in greater profit for your business. In order to build a campaign, you first have to acquire a list of targeted, qualified prospects who will most likely be interested in your services. The following ideas can help you acquire more contacts to build a sufficient lead database:

  1. Create interesting, useful content that will inspire people to subscribe to your emails
  2. Hold a sweepstakes with an enticing giveaway that will persuade your audience to submit their email addresses
  3. Use trade show events as a forum for collecting business cards
  4. Host a webinar to create a value exchange with the audience who will provide their contact information in order to gain access to your thought-leadership content
  5. Include a call to action on your website that allows viewers to opt-in to your email list

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Learn how to build your lead database for email marketing campaigns

For additional tips and discussion on how to grow your number of email marketing subscribers, read the latest blog post "12 Ways to Build Up Your Email Marketing List" on PR Newswire's Small Business Toolkit: http://bit.ly/1pqbbhR

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                        

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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