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    12 tips to buy and sell real estate in 2012

    To buy or sell in 2012, what with Armageddon coming and all? Absent any ancient Mayan wisdom on real estate strategies, let's just hope the real cataclysmic event in the real estate market already has passed, even if the rubble from the bubble remains.

    A stubborn overstock of households with loans higher than their value will continue to restrain prices and create some major obstacles for sellers in 2012, a year that's shaping up to be another homebuyer's market. In fact, recent studies indicate that more than 20 percent of all residential properties with a mortgage are still underwater, hinting that many foreclosures and workouts are still to come.

    However, even the most conservative forecasts call for growth in home sales in 2012, with some select pockets around the country already busting out where there are competitive offers on new listings. More than one-third of home resales were made to first-time buyers in 2011 -- another good sign.

    Meanwhile, here are 12 tips for 2012, aimed largely at the group that needs the most help -- home sellers.

    1. Price it right from the get-go

    The old-school strategy of real estate sellers crossing their arms and holding out for a better offer will be brushed off by most homebuyers. Consider that of the homes that took four months or more to sell in the past year, almost half of their owners accepted less than 90 percent of the asking price, according to the National Association of Realtors. For a gauge, have your agent produce the latest comparable sales including short sales and foreclosures as well as a recent summary of sales prices versus original list prices. But be wary that such information doesn't reflect the homes that failed to sell.

    2. Put your best footage forward

    Prep, paint, stage, scrub, improve, repeat. Efforts can include caulking, plastering, planting flowers, adding potted plants, making the windows spotless, pressure washing that oily driveway, edging the walks, trimming the bushes and trees, and mending the fences. None of these is excessively capital-intensive, but when applied en masse, they say "buy me."

    3. Be flexible

    I'm not saying bend over backward to accommodate real estate buyers. Bend forward and sideways, too. Be ready to negotiate and offer extras such as closing costs, paid property taxes, remodeling work (or a cash credit), appliances, paid condo association/homeowner association dues, a few months of mortgage payments or even seller financing. Home sellers who've been on the sidelines and who advised their agents to ignore offers by lowballers don't have that luxury now. Instruct your agent to listen intently to prospective homebuyers' misgivings about the home and adjust accordingly and immediately.

    4. Trump your techno-fears

    Hire a listing agent steeped in mobile platforms. Sellers and buyers are routinely using Facebook and other social media to sell and seek, not to mention dozens of online selling sites. Some owners are even making YouTube videos to showcase their homes, making it easier to quickly link to potential buyers via email. There's also an abundance of smartphone apps cropping up to review real estate listings and refine searches.

    5. Don't fall prey

    Fraudsters are targeting distressed homeowners with "deals" that can sound perfectly legit. Some offer loan modifications for upfront fees while others offer fee-based "help" in navigating government housing assistance programs, sometimes claiming they're attorneys.

    There are also con-artist "investors" compelling desperate owners to sign over their homes with quitclaim deeds in return for a typically empty promise to remain there indefinitely. Others are telling former owners they can get their homes back for a lump sum. Be forewarned: Never sign blank documents or documents with blank lines.

    If you're unsure of an offer, have an attorney or other trusted adviser look it over. Keep in mind that a law barring firms -- except attorneys -- from charging upfront fees for mortgage relief or mortgage modification took effect in 2011. It's called the Mortgage Assistance Relief Services Rule.

    6. Finance 101

    Realize it's harder to qualify for loans these days. Credit records are under greater scrutiny, and lenders are often demanding a 20 percent down payment and some pricing flexibility from the sellers, especially if the lender's appraisal doesn't reach the asking price.

    Consider cash offers, even if they're not the highest. Reject too-low offers from homebuyers gently and with encouragement, telling them they're oh-so-close. You don't want to give away the farm, but you don't want to give it back to the bank either. These days, meeting halfway usually means meeting buyers on their half.

    7. Be your own spokesperson

    Agents once advised home sellers to retreat from view during showings, lest they disclose something unsavory or otherwise botch the deal. That's changed. If you can control your ego and emotions and come off as an earnest, flexible seller, you can serve as your best spokesperson. Be ready to answer would-be buyers' questions about the neighborhood and area schools. Be careful about making verbal promises!

    8. Flight to quality

    Worried about durability? Buyers who place a heavier focus on brick or concrete-and-steel housing may find they're more enduring, safer and quieter.

    Are you worried about sustaining value? Buy near a prestigious hospital, university, large government employer or newly vibrant central business district. These entities typically aren't going away, and the demand for good housing around them won't either.

    9. Expand your buying universe

    There's still an overabundance of well-priced inventory out there, which means you needn't immediately narrow your search to the first house you fancy. That's especially the case with short sale homes, which can be a nightmare to close in a timely manner. There are some for-sale gems that need only a little polishing.

    Shop around. Don't dismiss foreclosures and other bank properties, pre-foreclosures, auction homes, for-sale-by-owner or lease-to-own homes. Pick at least three favorites and work from there.

    10. Site unseen' equals shortsightedness

    Are you perplexed by the home valuation you did on your place on the website of a large, seemingly reputable real estate organization? Puzzled how that valuation can be 25 percent or more above or below a firsthand appraisal you've had done? Well, value estimates on these sites can vary widely, sometimes by hundreds of thousands of dollars, even by the admission of the companies themselves. There are way too many variables in the valuation game to give too much credence to blind, algorithm-based estimates that are impersonally calculated. Nothing beats a nuanced firsthand professional appraisal.

    11. Expand your buyer's due diligence

    Aside from the financial details, contracts, disclosures and protections you typically tend to as you prep to buy a home, add these to the list:

    • Hire a title company to check the house for liens and tax arrearages.
    • Hire you own inspector. Don't use the seller's!
    • Have the inspector check for unpermitted work such as illegal room additions and garage conversions.
    • Consider the overall energy efficiency of the home with an energy audit.
    • Be sure property lines are accurate. If there's any question, hire a land surveyor to research the original deed and to stake out the property's lines and your neighbors' property lines to avoid future disputes.
    12. Make a quality-of-life due-diligence checklist
    • Go to the National Sex Offender Public Website at Nsopw.gov to search for neighborhood predators.
    • Spend some time around the neighborhood and briefly interview neighbors. Determine if there are noisy neighbors, signs of gang activity, nocturnal barking dogs, indigent lingerers, frequent loud parties and/or suspicious nighttime visits. Are there lots of rental homes? Is the block a cut-through point during rush hour? Does the school bus go past the block? Is there a restrictive homeowners association?
    • Determine what types of buildings can be constructed on vacant lots adjacent to the neighborhood. This helps avoid unpleasant future surprises. Is there constant noise from a nearby highway or busy street? Are there odors from nearby industrial plants?


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    39 comments

    • Jay  •  Clifton, New Jersey  •  28 days ago
      Remember it's a house. It's not really an investment. Don't put in a new kitchen and expect to recoup 100% immediately if you sell it a few months later. Make improvements that will help your quality of life rather than looking to up the homes value. Keep up with maintaining it and you won't have nasty surprises or a reduced asking price later on because it needs 40k worth of work.
      To have a good quality of life learn to live below your means. Don't put in the latest because you think the wealthy have all of those. Do you really need to spend 40k on a bathroom or kitchen remodel? If the other kitchens in your neighborhood have granite counters then by all means do it, but if they don't then you shouldn't.
    • WILLIAM  •  Chicago, Illinois  •  26 days ago
      This guy needs to find a new job, This article is crap!!
    • quilty  •  Needham, Massachusetts  •  27 days ago
      Hi Phile Brown: Get real!! Where can you build a 3-br home for 22K? You could maybe buy a double-wide for double that. It cost me 26K to build a garage (I already had the land) 18 years ago - no plumbing, no basement (Slab)no interior walls, no heat, no insulation, pull-down stairs, 2 windows,minimal electric. I am re-doing an antique now - just spent over 3K on 17 small, medium priced windows.
    • truthmonster  •  Soldotna, Alaska  •  1 month 10 days ago
      This 'house of cards' has yet to fall. Banks are still sitting on a ton of foreclosed houses, 25-50% of home mortgages are under water (the 'UNDIES'), unemployment is still very high, manufacturing continues to flow to the East, Baby boomers are itching to unload their huge house for smaller retirement digs. Keep your powder dry. Save your cash. Wait another year, THEN start picking up the cards!
    • Packerfan4ever  •  Big Lake, Alaska  •  27 days ago
      Check with the police about that address. They'll tell you what your neighbors might not know
    • karnac  •  Pharr, Texas  •  1 month 11 days ago
      A big problem concerning selling a home is that the people who own a house for sale believe that eveyone else's property went down in value except theirs!
    • asdf  •  1 month 10 days ago
      Watch out for restrictive covenants and owners' associations. These are frequently irrational and illogical restrictions.
    • bclomptwihm  •  Merritt Island, Florida  •  1 month 10 days ago
      Price it right from the get-go. The price should be about the same as what houses around you sell for.
      The Price is *NOT* what you owe on it + what you owe on your credit cards + moving expenses + a down payment on the next house + $5000
    • rosep  •  Elmhurst, Illinois  •  1 month 11 days ago
      I have a couple of issues, one if you do not have a down payment, you should not be
      looking to buy a home. As a matter of fact, I would think that the bank, should ask
      some one before considering to give them a loan, do you have money to put down
      on a house, before ever giving out any loan. By asking this question, the bank can
      determine if that person is serious and has the know how, to take care of paying
      back a loan.
    • Matchpoint Wizard  •  1 month 11 days ago
      remember - you make your R.E. wealth when you buy, not when u sell... make sure you get a highly distressed bargain, because you don't know what you'll be eventually getting when you need to sell it.
    • John M  •  24 days ago
      The best advice is to stay away from Bank of America. B of A has been lying to clients and cheating them out of their lifes savings. It happened to me. After the fraud lawsuits go throug the courts, the Feds will close down this evil bank and put some employees in prison.
    • B  •  1 month 11 days ago
      The number one tip for buyers should be, Buy what you can afford and pay it off ASAP,like 3-5 years, not 30. You are a fool if you pay out your full mortgage. I am 41 debt free and own my condo, car and everything else outright. Everyone called me a fool for trying to live debt free years ago and today I still live my same nice, simple lifestyle and they are homeless. I ask you, Who is the FOOL? I would rather be debt free with very little stuff than have all the stuff in the world and be a slave to the bank for the rest of my life.
    • J  •  Chardon, Ohio  •  1 month 7 days ago
      Regarding... "1. Price it right from the get-go" I hope everybody understands that what they sell their homes for ultimately determines the market pricing. So, if everyone keeps dropping the price of their home just to sell it then the market will continue to degrade. I would suggest that if you don't have an immediate need to sell you home then don't give it away. Put your salesman's cap on and actually sell your home. Provide the reasons why someone should pay a little more for your house than the guy has his listed for down the street. Also, sell your own home and forget about the real estate agent. Why pay a commission? Real estate agents simply show houses and don't necessarily care about selling yours in particular. They just want to sell houses period. It's not that hard to do it yourself especially if you utlize a for sale by owner website where you can even get an MLS listing.
    • PBR  •  1 month 3 days ago
      Also remember that pricing recommendations such as Zillow can be flawed by aberations. If two houses sell in the same month on your block, or you have a foreclosure/bank sale in the neighborhood, it can mess with the metrics. A realtor does serve a purpose, even the bad ones.
    • joe l  •  Dallas, Texas  •  1 month 8 days ago
      Do Your homework and find a house you want and consider it a consumption item just like a car or a tv . and use it , if your able to find something big enough consider having part of it as a rental and then you can re coup yoru costs over time . consider this though . 650 a month over 10 years is $78,000 . now think of a house thats 2 story with 900 square feet you dont need and rent it . even if you paid 150,000 200,000 you would be getting back somewhere from 40 to 50 percent of yoru money back over 10 years . and if home prices fall by 50 percent you would not have the big loss as many declare on here . there is many ways to make moeny in realestate and its not always dependand on appreciation . you get tax dedeuctions and depreciation if part is a rental . think in terms of 10 years not 3 and find the right house at the right price and stick to the basic math not the fancy yard or carpet that you can always replace .
    • WilhemenaCooker  •  Intercourse, Pennsylvania  •  1 month 11 days ago
      three homes have sold in our small neighborhood within the last 12 months - there are plenty of homes on the market, but nearly all are ****boxes in lousy condition - our neighborhood is nice and folks take care of their homes - ergo, much more desirable
    • Larry  •  Frankfort, Illinois  •  1 month 11 days ago
      remember when thing s looked good.....well government thought so too. But now that we have to cut back, do you think they will too? hahahahahahaha
    • Xer808  •  Mililani Town, Hawaii  •  1 month 11 days ago
      Housing will be in a state of deflation for the next 10-15 years for one simple reason: Not enough buyers to purchase the homes of baby boomers. That's right, gen X and Y have no money let alone jobs, at least not enough cohorts to pay boomers what boomers think their homes are worth. Middle america might be able to buy without going into bondage but those who live on the coasts will need to wait for a long time as many potential sellers are still in a state of denial.

      The time to buy is when stories like this one stop being written and all the noise about the real estate ends.
    • S  •  1 month 11 days ago
      Price it right from the get-go. Because wages are what pay for houses, the first gauge is whether a the median wage of your community can afford a median turn-key house in your community. Then comparables come into play.
    • Duncan McCalla  •  Houston, Texas  •  1 month 9 days ago
      Build away from the city, away from people, Build it yourself, never sell or borrow money against it, and property Tax is much less than a mortgage. Never buy or sell real estate. Simple minds think like everyone else. Use your own head.

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