Wendy's Shark Week effort.
"Shark Week" might be over, but many brands — and not just The Discovery Channel — took advantage of the celebrated TV phenomenon.
It's almost impossible for a socially active company to resist piggybacking onto any news event's buzz. Just look at what happened when the royal baby was born.
Here are the good, the bad, and the corny ways advertisers tried to turn "Shark Week" into a brand-relevant social event. Shockingly, Oreo didn't get in on the fun.
VW wasn't jumping on a bandwagon — the car company was a major "Shark Week" sponsor. It even turned a VW Beetle convertible into an underwater shark cage. Here's what Volkswagen tweeted:
— Volkswagen USA (@VW) August 7, 2013
Airbus drew shark teeth on its aircraft to celebrate:
— Airbus (@Airbus) August 9, 2013
The blood-stain remover bought this promoted tweet:
— Tide (@tide) August 5, 2013
The Weather Channel
This promoted tweet explains how Sharknados might happen:
— The Weather Channel (@weatherchannel) July 31, 2013
Owned by Volkwagen Group, Audi got in the action too:
— Audi (@Audi) August 9, 2013
A shark fin does look suspiciously like a Doritos chip:
This week, the snacker becomes the snack. pic.twitter.com/FjX3oAhENE
— Doritos (@Doritos) August 4, 2013
CHOMP CHOMP CHEW CHOMP CHOMP CHOMP CHEW CHOMP CHOMP CHEW CHOMP <-- We totally haven't been watching TV this week pic.twitter.com/fO9kaFW95t
— Trident Gum (@tridentgum) August 9, 2013
We don't suggest doing this with your laptop:
— Intel (@intel) August 9, 2013
Even the fine art world can't stay away:
— Museum of Modern Art (@MuseumModernArt) August 8, 2013
— Klondike® (@Klondikebar) August 8, 2013
The burger bites back:
— Wendy's (@Wendys) August 5, 2013
Making everyone's childhood dream come true:
— K'NEX Brands (@KNEX) August 2, 2013
Could have tried harder:
Ocean. Swim in it. We dare you. #sharkweek
— Red Bull (@redbull) August 9, 2013
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