200 senior international leaders met at CHOCOVISION to "Balance the Challenge"

Shaping the future of the cocoa value chain


ZURICH, SWITZERLAND--(Marketwire -06/08/12)-200 senior business leaders from aroundtheworld and other key stakeholders in the cocoa, chocolate and retailindustry metin Davos this week to discuss issues facing the cocoa and chocolateindustrygoing forward, as well as accomplishments made so far. The conference washeldunder the theme "Balance the Challenge: From cocoa to chocolate - strategy,sustainability and success" and drew top industry executives, governmentrepresentatives from origin countries in West Africa and Malaysia, NGOs andcertification bodies as well as two illustrious keynote speakers.

"It's great to see the most senior leaders from the entire industry cometogether to discuss solutions for the challenges we all face," said BarryCallebaut CEO Juergen Steinemann in his closing remarks. "Though we areaware ofthe work we still have to do, we know that none of us can do it alone. Thechainhas become too complex for any one of us to master individually. Allstakeholders must work together in order to secure a sustainable cocoasupplywell into the future. So besides looking at the many opportunities, we tooktheinitiative to talk about solutions for some of the most pressing challengesincluding: changing consumer needs and behavior, new chocolate consumptionmarkets, rising demand for chocolate-based products, supply constraints aswellas a lack of sustainability in the cocoa sector."

Rock musician and activist Sir Bob Geldof and Nobel Peace Prize WinnerMohammedYunus inspired participants with remarkable keynote speeches emphasizingprogress, especially in poverty-stricken regions of West Africa and SouthAsia,where smallholder farmers produce much of the world's cocoa. "The biggestchallenges in the world today can only be overcome when the big players -governments, corporations and NGO's - find a way to work togetherstrategically," Sir Bob Geldof said in his speech.

At the end of the three-day conference, William Guyton, President of theWorldCocoa Foundation (WCF), announced the establishment of the WCF SeniorLeadersCouncil - a global platform that aims to provide strategic input for thestakeholders along the supply chain on solutions leading to a cocoaproductionthat is economically viable, socially equitable and environmentally sound.

"I learned a great deal these past few days, and I believe a lot ofimportantconnections were made here in Davos," Steinemann added. "Theseconversationswill continue long after CHOCOVISION 2012 is history - and we begin to planforthe next conference in two years' time."

Barry Callebaut initiated and organized the event, which was held for thefirsttime. The next CHOCOVISION conference is scheduled for 2014.

For more information, see www.chocovision.ch including links to varioussocialmedia channels.

About CHOCOVISION (www.chocovision.ch)

CHOCOVISION is an international bi-annual conference for senior businessleadersand key stakeholders in the cocoa, chocolate and retail industry. The goalis tobring key actors in the supply chain from the cocoa bean to thechocolate-containing product together to explore and initiate newapproaches and solutionsfor securing a sustainable, successful chocolate future.

CHOCOVISION 2012 was organized by Barry Callebaut, the world's leadingmanufacturer of high-quality cocoa and chocolate products, and wassupported bya number of renowned partners, including Credit Suisse (Premium Partner),Firmenich SA, Bühler, CrystalCo, IOI Loders Croklaan, Nordzucker andothers.Knowledge Partner is KPMG.

Also follow us on twitter: @chocovison_org.

The press release can be downloaded from the following link:

Press Release:http://hugin.info/100441/R/1618343/516659.pdf

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Source: Barry Callebaut AG via Thomson Reuters ONE[HUG#1618343]


Contacts for the media:
Joern Wagenbach
Head Corporate Communications & CSR
Barry Callebaut AG
Phone: +41 43 204 04 60
Email Contact

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