NEW YORK, Jan. 29, 2014 /PRNewswire/ -- If 2013 can be remembered as the year for any specific marketing advance, it can certainly be remembered as the year that "content" became an imperative for small businesses chasing success. Savvy small business marketers set up industry blogs, social channels and online content marketing campaigns, with the goals of building brand awareness, establishing a position as an industry authority, driving new leads and, ultimately, sales. While everyone's focus on digital channels increased in 2013, not everyone figured out the best approach to maximize their online marketing and amplify their content.
In her debut article for PR Newswire's Small Business PR Toolkit, Julia McCoy, CEO of Express Writers, offers her predictions for copywriters in 2014 and simple but effective tips to take your content and writing to the next level in the New Year. From reviewing advances made in content during 2013 to exploring new content formats and distribution channels, to committing to in-depth, well-researched content pieces, McCoy will help you make the most of your content and online marketing efforts.
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PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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