PITTSBURGH--(BUSINESS WIRE)-- MEI, the global provider and thought leader in Trade Promotion Management (TPM) solutions, concluded a milestone year with the signing of five additional clients in the fourth quarter, totaling a record-breaking 25 new business wins for 2011. The company increased the number of deals it closed by 56 percent over 2010 and signed some of America’s number one brands and category leaders along the way, including Sabra Dipping Company, Chobani, Stash Tea, Blue Diamond and popchips. MEI capitalized on the company’s year-end momentum and secured Miami, Florida-based Lakewood Juices as its first win of 2012, just weeks into the New Year.
True to form, MEI was well-positioned at the start of 2011 and made headlines with the February debut of TradeInsight, its affordable Software-as-a-Service (SaaS) tool to plan, execute and analyze trade spend all in one place. TPM best practices among small and mid-sized Consumer Packaged Goods (CPG) manufacturers gained traction in 2011, further positioning the intuitive and easy-to-use TradeInsight software as a low-risk, high-reward solution to homegrown tools. This shift in the marketplace afforded MEI to achieve steady growth, especially among CPG companies in the natural and organic space.
In addition to its notable new business deals in the food and beverage industry, MEI was the first TPM solution provider to launch a mobile trade promotion management application designed for the iPhone and iPad. MEI kicked off summer 2011 with the debut of TI Mobile for TradeInsight. The free app gives TradeInsight clients 24/7 mobile access to trade promotion data while traveling or on-the-go. The company then introduced a TradeInsight Alliance Partner Program in the fall to further educate and extend its outreach within the CPG industry.
“2011 was a landmark year for us,” says Lorne Schwartz, CEO of MEI. “We exceeded industry expectations, signed an unprecedented number of new deals and continued to flex our innovative muscle with the TradeInsight and TI Mobile launches. The company is well positioned for continued growth in 2012 with visionary strategies in place that will move trade promotion management to the next level for our clients. It’s going to be a phenomenal year for the company.”
MEI plans to continue its trailblazing efforts into 2012 by extending the functionality of its TradeInsight application with Trade Promotion Optimization (TPO) capabilities for an all-inclusive trade promotion management solution. The company will offer a sneak peek of TradeOptimizer, as well as future strategies and innovations, during the MEI 2012 User Conference which will bring its 70+ clients from across the U.S. and Canada together May 14-16 in Cleveland, Ohio, at the Rock and Roll Hall of Fame.
About TradeInsight
TradeInsight, a global provider and thought leader in Trade Promotion Management (TPM) solutions, offers the only TPM software application in the marketplace that provides visibility of spending from the warehouse dock to the consumer. Founded in 1983, the company gives Consumer Packaged Goods manufacturers the power to integrate TPM into existing sales and marketing accounting systems to better track trade spend performance across the entire supply chain. TradeInsight’s low-cost Software-as-a-Service (SaaS) application can be deployed in a matter of weeks not months with no upfront fees and a proven return on investment within the first year. To learn how to sell more and spend smarter, visit www.TradeInsight.com, call 800-463-6634 or browse TradeInsight’s online resource library of whitepapers, webinars and industry-related articles. Connect with TradeInsight on LinkedIn, follow the company on Twitter and become a fan on Facebook.
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