63 percent of all U.S. broadband households now have a TV connected to the internet, according to a new report from the Diffusion Group (TDG). That number is up notably from last year, when 53 percent of broadband households had at least one of their TVs connected.
The TDG report, aptly titled Benchmarking the Connected Consumer, broadly defines connected TVs as smart TVs as well as TVs that are hooked up to a Roku, Chromecast, connected Blu-ray player or game console. It also found that 42 percent of households with such a connected TV have a second TV connected as well.
As consumers are using more and more connected TVs, and services like Netflix and Hulu, they’ll inevitably have less time for traditional TV viewing, said TDG president and director of research Michael Greeson:
“While not a simple a zero-sum game, we are nearing or at that breaking point where the growing use of broadband-based sources simply chips away at time once spent using traditional sources. This is hardly a radical argument, and made all the more inevitable given these new findings.”
TDG isn’t the only one seeing us getting closer to that breaking point. Last September, Vizio CTO Matt McRae told me that during some weeks of 2013, smart TV app usage peaked above 50 percent of total aggregate time spent with Vizio’s smart TVs in the US. In other words: People spent more time with Vizio’s apps than with traditional TV viewing. ”We are getting close to an inflection point,” said McRae.
More From paidContent.org
- Consumer Discretionary
- Technology & Electronics