NEW YORK, May 16, 2013 /PRNewswire/ -- The power of a book review can be considered one of the most important tools in a book marketing strategy; the more chatter your book stirs up, the more likely it is to gain a following. However, with thousands of books being published on a daily basis authors may struggle to uncover book review opportunities and understand the new rules of exposure.
According to PR Newswire contributing author, Penny C. Sansevieri, the book industry has certainly seen its fair share of changes over the years yet there are still plenty of great opportunities to get your book reviewed. In the latest article on PR Newswire's PR Toolkit, Sansevieri explores different ways to find the right people in order to get them to start talking about your book. From building a strong community of bloggers and media, to participating in Reader Giveaway programs, Sansevieri believes that these tools cannot only help you with your current title, but for future titles to come.
To read the complete article, visit http://bit.ly/10Idz58.
PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
- Professional Services
- Consumer Discretionary
- PR Newswire