A 72-year-old man is donning dresses, scarves, and signature red stockings as the official model for a Chinese teen girl fashion line.
Liu Xianping's granddaughter is one of five recent college grads who created Yuekou, a female fashion store.
Xianping's granddaughter told Chinese Newsweek his modeling career started by accident. "He picked up one piece and tried to give some advice on how to mix and match. We thought it was fun so we started shooting," she said. Looking like an extra straight off the set of "Gossip Girl," Xianping's photos made it to the store's website shortly after.
The photos of the Karl Lagerfeld-esque gramps have gone viral, and online sales are booming. Since his modeling debut, online sales have increased fivefold.
See our favorite shots below:
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