7UP® Teams Up with Project 7 to Make Every Bottle Count

Through This Pioneering Partnership, Consumers Purchasing Specially Marked 7UP® 20 oz. Sodas Can Benefit One Of 7 Areas Of Need Supported By Project 7

Business Wire

PLANO, Texas--(BUSINESS WIRE)--

Gandhi once said, “Be the change you want to see in the world,” and 7UP® is proud to announce an innovative way for consumers to do just that. In partnership with Project 7, 7UP® aims to make an impact by giving consumers the opportunity to give back to people and local communities around the world by purchasing specially marked 20 oz. bottles of 7UP® soda sold in the U.S. Consumers will find a unique code under the cap, log onto www.7UP.com/Project7 and enter their code for one of 7 areas of need they’d like the donation from their purchase to go toward.

To kick off this partnership, 7UP® has made a significant donation to make an immediate impact in supporting the 7 areas of need that Project 7 has identified. The 7 areas include: Feed the Hungry, Heal the Sick, Hope for Peace, House the Homeless, Quench the Thirsty, Teach them Well and Save the Earth. The initial seeding donation will be spread equally among the 7 areas of need which will positively affect many lives across the country and around the world. In addition to the initial give, 7UP® will support a year-long under-the-cap program to enable consumers to make their own impact on the world.

“When we connected with 7UP®, we immediately recognized that we have an opportunity to positively affect people from all walks of life and give them the resources and tools they need to succeed,” said Tyler Merrick, founder of Project 7. “This is the first time Project 7 has embarked on this type of partnership, and we couldn’t be more thrilled with this venture.”

Make Your Bottle Count! Here's How it Works:

  • The partnership between the two brands will come to life in retail stores throughout the United States, beginning in select locations and rolling out nationwide in mid-January.
  • Specially marked 7UP® 20 oz. sodas will each have a unique code under the cap.
  • Consumers can go online to www.7UP.com/Project7 and use the code to select one of the 7 areas of need.
  • 7UP® will make a donation to the Project 7 foundation on behalf of the consumer, specifically benefitting one of 7 identified areas of need chosen by the consumer.

“Through this innovative program, consumers can control what area 7UP® gives to. Should consumers want to provide clean drinking water, then they can enter their unique code to support that pillar of Quench the Thirsty,” said Eric Blackwood, director of marketing for 7UP®. “7UP® consumers are passionate about making the world around them better. Working with Project 7 is a great way to empower our consumers to make a positive impact in our communities and across the globe.”

Specially marked 7UP®/Project 7 20 oz. bottles of 7UP® will be on shelves in retail locations throughout the United States beginning this month through Nov. 30, 2014. For more information and to stay up-to-date about 7UP® and Project 7 activities happening throughout the year, visit www.7UP.com/Project7.

“Ultimately, the more consumers participate, the more 7UP® gives, and the more good is done in the world,” added Blackwood.

About 7UP®

7UP® is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (DPS). A favorite since 1929, 7UP® is THE UNCOLA. 7UP® is available in Regular, Diet and Cherry varieties. DPS is a leading producer of flavored beverages, marketing 50-plus beverage brands across North America and the Caribbean. For more information, visit 7UP.com or DrPepperSnapple.com. For the brand’s latest news and updates, follow 7UP® at Facebook.com/7UP or Twitter.com/7UP.

About Project 7

Project 7 was founded in 2008 by Tyler Merrick. According to Project 7’s website, “We exist to do good around the globe. We make everyday products like bottled water, gum and mints that everyday people can buy.” For every purchase of a Project 7 product, good is done in seven areas of need: Feed the Hungry, Heal the Sick, Hope for Peace, House the Homeless, Quench the Thirsty, Teach Them Well and Save the Earth. For more information on Project 7, visit www.project7.com.

Contact:
Dr Pepper Snapple Group
Brian Bell, 972-673-6688
brian.bell@dpsg.com

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