A.D.A.M., Inc. Announces TotalHealthTM, Its Most Comprehensive Consumer Health Information Platform

Product Suite Includes New High Definition Videos and Point of Care Information

• Press Release
• Source: A.D.A.M., Inc.
• On 7:00 am EST, Tuesday November 3, 2009

ATLANTA--(BUSINESS WIRE)--A.D.A.M., Inc. (NASDAQ: ADAM - News), a leading provider of consumer health information and technology tools, announced today the release of TotalHealth, one of the most comprehensive platforms of consumer health information products available in the market. At the center of TotalHealth is A.D.A.M.’s award-winning Multimedia Encyclopedia along with 19 other products and services designed to increase consumer traffic to hospital websites. TotalHealth includes A.D.A.M.’s newly created High Definition videos and patient point-of-care information. The company has also included enhanced technology and implementation services to help hospitals optimize their search engine results.

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“TotalHealth is a cost-effective solution for hospitals and health systems who are looking to provide deep information and rich interactive assets to their websites,” said Kevin Noland, president and chief executive officer of A.D.A.M.

By integrating A.D.A.M.’s highly indexed health information content into their own websites, hospitals and health systems can experience significant increases in visitors to their site, page views, inquiries and ultimately, revenue. A.D.A.M.’s unique and proprietary content delivery system makes it easy for hospitals to deploy and maintain A.D.A.M.’s continually updated information. A.D.A.M.’s products are designed to provide consumers with credible information and easy to use tools that help them make complex healthcare decisions more easily.

“A.D.A.M. has been a leader in the quality, quantity and value of consumer-oriented health information since its inception,” continued Noland. “With TotalHealth, we are taking that leadership to a new level. The comprehensive suite of products now available in the TotalHealth platform are designed to help our clients attract, engage and build relationships with the people who look to them as credible sources of healthcare information.”

“We chose TotalHealth for our hospital websites because of the robust amount of health content, interactive tools and rich media such as video animations. The technology services that A.D.A.M. provides made it easy to fully integrate and embed into multiple hospital websites, so that it appears seamlessly with our other information and within our format. Our healthcare system now has a powerful set of online content and tools for both clinical staff and patrons,” stated Sr. Aline Shultz, OSF, vice president of marketing and public relations, Sisters of St. Francis Health Services, Inc.

About A.D.A.M., Inc.

A.D.A.M. (Nasdaq: ADAM - News) is a leading provider of health information and benefits technology solutions to healthcare organizations, employers, consumers, and educational institutions. A.D.A.M.’s portfolio of products includes its award-winning Multimedia Encyclopedia and Benergy^®, the leading benefits communication and healthcare decision support platform for small and mid-sized employers. A.D.A.M. content and technology solutions help consumers better understand their health, wellness and benefits, while helping healthcare organizations and employers reduce the costs of healthcare and benefits administration. For more information, visit http://www.adam.com or call 1-800-755-ADAM.

A.D.A.M. Forward-Looking Statements

Except for historical information, all of the statements, expectations and assumptions contained in this press release are forward-looking statements. These statements involve a number of risks and uncertainties that could cause actual results, performance or developments to differ materially. Factors that could affect the company's actual results, performance or developments include general economic conditions, development of the Internet as a source of health information, pricing actions taken by competitors, demand for the company's health information, regulatory changes in laws and regulations that impact how the company conducts its business and the other factors described in A.D.A.M.’s filings with the SEC. A.D.A.M. disclaims any obligation or duty to update any of its forward-looking statements.

Media Contact:
A.D.A.M., Inc.
Rick Leach, 404-604-2757
Sr. Vice President, Health Solutions
marketing@adamcorp.com
or
Investor Contact:
Lippert/Heilshorn & Associates
Jody Burfening/Amy Gibbons, 212-838-3777
investorrelations@adamcorp.com