Affluent Shoppers Helping to Bring an End to Recession

Washington DC based designer Tracy Morris brings long-term value in interior design purchases

• Press Release
• Source: Tracy Morris Design
• On 10:47 am EST, Tuesday November 10, 2009

BETHESDA, Md., Nov. 10 /PRNewswire/ -- A financial turnaround for the U.S. economy may be around the corner as affluent shoppers, who make up one in five American households, have increased their spending on luxury items by nearly 30 percent, according to Unity Marketing Research. To meet this demand, Washington-based designer Tracy Morris is launching the "TMD Design Over Time(TM)" option helping clients extend the life and value of their design purchase.

The refresh plan gives people a way to strategically add design elements, even after a project is complete. Unity research also found wealthier consumers are selective, increasingly spending their discretionary income on items that hold value longer such as furniture, floor coverings, and high-end fabrics.

"Often times TMD design consultants will makeover a room for a client and within a couple of years they call me saying they are ready for a new look, or discovered a new color they would like to somehow incorporate," said Tracy Morris, president and founder of Tracy Morris Design. "The maintenance plan gives the client flexibility as their taste changes. Problem solved," said Tracy Morris.

According to the book, Staging for Dummies, people redecorate their homes every five years. Industry analysts say although the affluent make up just 20 percent of the nation's households, they typically account for 40 percent of all spending, making them crucial to any kind of rebound.

With the refresh package, clients can choose from five years worth of custom fabrics, a variety of color palettes for paint and home furnishings, and special care instructions for all items purchased through Tracy Morris, just to name a few. The "TMD Design Over Time(TM)" provides clients with visible changes they can appreciate and the flexibility to change their style whenever they see fit.

ABOUT TRACY MORRIS

Tracy Morris Design, founded in 2003, is an upscale interior design firm focused on infusing her clients' vision with American cottage luxury to achieve classic perfection. The firm's mission is to redefine the art of interior design by creating spaces that are modern, sophisticated, and comfortable -- all of them carefully planned, executed, and within reach. Featured in prominent publications nationwide, Tracy Morris Design is an established name in high-end interior design. Tracy Morris Design is based in Bethesda, Maryland.

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