Apple Reports First Quarter Results

Best Quarterly Revenue and Earnings in Apple History
iPod Sales Set New Record

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Press Release Source: Apple On Wednesday January 21, 2009, 4:40 pm EST

CUPERTINO, Calif., Jan. 21 /PRNewswire-FirstCall/ -- Apple® today announced financial results for its fiscal 2009 first quarter ended December 27, 2008. The Company posted record revenue of $10.17 billion and record net quarterly profit of $1.61 billion, or $1.78 per diluted share. These results compare to revenue of $9.6 billion and net quarterly profit of $1.58 billion, or $1.76 per diluted share, in the year-ago quarter. Gross margin was 34.7 percent, equal to the year-ago quarter. International sales accounted for 46 percent of the quarter's revenue.

In accordance with the subscription accounting treatment required by GAAP, the Company recognizes revenue and cost of goods sold for iPhone(TM) and Apple TV® over their economic lives. Adjusting GAAP sales and product costs to eliminate the impact of subscription accounting, the corresponding non-GAAP measures* for the quarter are $11.8 billion of "Adjusted Sales" and $2.3 billion of "Adjusted Net Income."

Apple sold 2,524,000 Macintosh® computers during the quarter, representing nine percent unit growth over the year-ago quarter. The Company sold a record 22,727,000 iPods during the quarter, representing three percent unit growth over the year-ago quarter. Quarterly iPhone units sold were 4,363,000, representing 88 percent unit growth over the year-ago quarter.

"Even in these economically challenging times, we are incredibly pleased to report our best quarterly revenue and earnings in Apple history -- surpassing $10 billion in quarterly revenue for the first time ever," said Steve Jobs, Apple's CEO.

"Our outstanding results generated over $3.6 billion in cash during the quarter," said Peter Oppenheimer, Apple's CFO. "Looking ahead to the second fiscal quarter of 2009, we expect revenue in the range of about $7.6 billion to $8 billion and we expect diluted earnings per share in the range of about $.90 to $1.00."

Apple will provide live streaming of its Q1 2009 financial results conference call utilizing QuickTime®, Apple's standards-based technology for live and on-demand audio and video streaming. The live webcast will begin at 2:00 p.m. PST on January 21, 2009 at http://www.apple.com/quicktime/qtv/earningsq109/ and will also be available for replay for approximately two weeks thereafter.

*Non-GAAP Financial Measures

During fiscal 2007, the Company began selling the iPhone and Apple TV. Because the Company may provide unspecified features and additional software products to iPhone and Apple TV customers in the future free of charge, in accordance with GAAP the Company recognizes revenue and cost of goods sold for these products on a straight-line basis over their economic lives, with any loss recognized at the time of sale. Currently, the economic lives of these products are estimated to be 24 months. This accounting treatment, referred to as subscription accounting, results in the deferral of almost all of the revenue and cost of goods during the quarter in which the products are sold to the customer. Other costs related to these products, including costs for engineering, sales, marketing and warranty, are expensed as incurred. Further, the costs to develop any future unspecified features and additional software products that may eventually be provided to customers also are expensed as incurred. In contrast, the Company generally recognizes revenue and cost of goods sold for its other products, such as Macs and iPods, at the time of sale, as the Company does not provide future unspecified features or additional software products to those customers free of charge.

In July 2008, the Company began selling iPhone 3G, the second-generation iPhone, and significantly expanded distribution by establishing carrier relationships in over 70 countries. Unit sales of iPhone 3G have been significantly greater than sales of the first-generation iPhone. During the first quarter of iPhone 3G availability ended September 27, 2008, 6.9 million units were sold, exceeding the 6.1 million first-generation iPhone units sold in the prior five quarters combined.

Unit sales of iPhone 3G continued to be significant in the quarter ended December 27, 2008, with 4.4 million iPhones sold. As a result, the amount of revenue and product cost related to those iPhone sales that the Company deferred for recognition in future periods under subscription accounting was substantial. While the GAAP results provide significant insight into the Company's operations and financial position, management continues to supplement its analysis of the business using financial measures that look at the total sales, related product costs and resulting income for iPhones and Apple TVs sold to customers during the period. The presentation at the end of this press release includes the following non-GAAP measures: "Adjusted Sales," "Adjusted Cost of Sales," "Adjusted Gross Margin," "Adjusted Operating Margin," "Adjusted Income before Provision for Income Taxes," "Adjusted Provision for Income Taxes," "Adjusted Net Income" and "Adjusted Diluted Earnings per Share." These financial measures are not consistent with GAAP because they do not reflect the deferral of revenue and product costs for recognition in later periods. The Company uses these financial measures, along with other measures discussed below, to provide additional insight into current operating and business trends not readily apparent from the GAAP results.

Management uses Adjusted Sales to evaluate the Company's growth rate, revenue mix and performance relative to competitors. Given the impact of iPhone unit sales during the quarter ended December 27, 2008, Adjusted Sales provides a meaningful measurement of the Company's growth by reflecting amounts generally due to Apple at the time of sale related to products sold within the period. Further, eliminating the effects of deferred revenue (current sales deferred to future periods and prior sales being recognized currently) provides more transparency into the Company's underlying sales trends. Management uses the non-GAAP measures of "Adjusted Cost of Sales," "Adjusted Gross Margin" and "Adjusted Operating Margin" to measure the Company's operating performance based on current period iPhone and Apple TV sales and to facilitate ongoing operating decisions. Additionally, because the Company recognizes engineering, sales, and marketing expenses as incurred, including expenses related to iPhone and Apple TV, management uses Adjusted Sales to evaluate returns on those costs, to manage year-over-year operating expense growth, and to budget future expenses. Furthermore, because they are considered meaningful indicators of current business performance, the non-GAAP measures "Adjusted Sales" and "Adjusted Operating Margin" are metrics that will factor into the determination of management compensation beginning in fiscal year 2009. Finally, management uses the non-GAAP measures of "Adjusted Income before Provision for Income Taxes," "Adjusted Provision for Income Taxes," "Adjusted Net Income" and "Adjusted Diluted Earnings per Share" to measure the Company's operating performance based on current period iPhone and Apple TV sales, to facilitate ongoing operating decisions, and compare performance relative to competitors.

Management believes that these non-GAAP financial measures, when taken together with the corresponding consolidated GAAP measures and related segment information, provide incremental insight into the underlying factors and trends affecting both the Company's performance and its cash generating potential. Management believes these non-GAAP measures increase the transparency of the Company's current results and enable investors to more fully understand trends in its current and future performance.

Cautions on Use of Non-GAAP Measures

As noted previously, these non-GAAP financial measures are not consistent with GAAP because they do not reflect the deferral of revenue and product costs for recognition in later periods. These non-GAAP financial measures do not adjust for the costs associated with the Company's intention to provide unspecified new features and software to purchasers of iPhone and Apple TV products. These costs are expensed as incurred under GAAP's subscription accounting model, and are not adjusted in these non-GAAP financial measures. As such, these non-GAAP financial measures are not intended to reflect in a given period all of the costs of sales made in that period. Rather, the non- GAAP financial measures presented below are intended for the limited purpose of presenting performance measures that include the total sales, related product costs, and resulting income for iPhones and Apple TVs in the period those products are sold to customers.

Management believes investors will benefit from greater transparency in referring to these non-GAAP financial measures when assessing the Company's operating results, as well as when forecasting and analyzing future periods. However, management recognizes that:

    -- these non-GAAP financial measures are limited in their usefulness and
       should be considered only as a supplement to the Company's GAAP
       financial measures;

    -- these non-GAAP financial measures should not be considered in isolation
       from, or as a substitute for, the Company's GAAP financial measures;

    -- these non-GAAP financial measures should not be considered to be
       superior to the Company's GAAP financial measures;

    -- these non-GAAP financial measures were not prepared in accordance with
       GAAP and investors should not assume that the non-GAAP financial
       measures presented in this earnings release were prepared under a
       comprehensive set of rules or principles;

    -- these non-GAAP financial measures are not presented with comparable
       non-GAAP financial measures for prior periods, although management
       intends to continue to track and present these non-GAAP financial
       measures for future periods; and

    -- until management presents comparable non-GAAP financial measures for
       additional periods, these non-GAAP financial measures do not provide
       any information regarding trends in the Company's performance and, as
       such, investors should not assume that the presentation of these non-
       GAAP financial measures reflects any positive or negative trends in the
       Company's performance.

Further, these non-GAAP financial measures may be unique to the Company, as they may be different from non-GAAP financial measures used by other companies. As such, this presentation of non-GAAP financial measures may not enhance the comparability of the Company's results to the results of other companies.

A reconciliation of each non-GAAP financial measure to the most directly comparable GAAP financial measure or measures appears at the end of this press release.

This press release contains forward-looking statements including without limitation those about the Company's estimated revenue and earnings per share. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company's reaction to those factors, on consumer and business buying decisions with respect to the Company's products; potential litigation from the matters investigated by the special committee of the board of directors and the restatement of the Company's consolidated financial statements; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company's gross margin; the inventory risk associated with the Company's need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company's business currently obtained by the Company from sole or limited sources; the effect that the Company's dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; the Company's reliance on the availability of third-party digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the effect that product and service quality problems could have on the Company's sales and operating profits; the Company's reliance on sole service providers for iPhone in certain countries; war, terrorism, public health issues, and other circumstances that could disrupt supply, delivery, or demand of products; the continued service and availability of key executives and employees; unfavorable results of other legal proceedings; and the Company's dependency on the performance of distributors and other resellers of the Company's products. More information on potential factors that could affect the Company's financial results is included from time to time in the Company's public reports filed with the SEC, including the Company's Form 10-K for the fiscal year ended September 27, 2008 and its Form 10-Q for the quarter ended December 27, 2008, to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award- winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

© 2009 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, Apple TV and QuickTime are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(In millions, except share amounts which are reflected in thousands and per

                                share amounts)

                                                        Three Months Ended
                                                   December 27,   December 29,
                                                       2008           2007

    Net sales                                        $10,167         $9,608
    Cost of sales (1)                                  6,635          6,276
      Gross margin                                     3,532          3,332

    Operating expenses:
      Research and development (1)                       315            246
      Selling, general, and administrative (1)         1,091            960

        Total operating expenses                       1,406          1,206

    Operating income                                   2,126          2,126

    Other income and expense                             158            200

    Income before provision for income taxes           2,284          2,326

    Provision for income taxes                           679            745

    Net income                                        $1,605         $1,581

    Earnings per common share:
      Basic                                            $1.81          $1.81
      Diluted                                          $1.78          $1.76

    Shares used in computing earnings per share:
      Basic                                          889,142        875,860
      Diluted                                        901,494        900,054

    (1) Includes stock-based compensation expense
        as follows:
          Cost of sales                                  $28            $18
          Research and development                       $60            $39
          Selling, general, and administrative           $82            $53



               UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
                     (In millions, except share amounts)

                                                    December 27, September 27,
                                                        2008         2008
                                     ASSETS:

    Current assets:
      Cash and cash equivalents                        $7,236      $11,875
      Short-term marketable securities                 18,411       10,236
      Accounts receivable, less allowances of
       $54 and $47, respectively                        2,196        2,422
      Inventories                                         396          509
      Deferred tax assets                               1,613        1,447
      Other current assets                              5,311        5,822
         Total current assets                          35,163       32,311

    Long-term marketable securities                     2,498        2,379
    Property, plant and equipment, net                  2,580        2,455
    Goodwill                                              207          207
    Acquired intangible assets, net                       277          285
    Other assets                                        2,062        1,935
        Total assets                                  $42,787      $39,572


                      LIABILITIES AND SHAREHOLDERS' EQUITY:

    Current liabilities:
      Accounts payable                                 $4,715       $5,520
      Accrued expenses                                  3,807        3,719
      Deferred revenue                                  6,235        4,853
      Total current liabilities                        14,757       14,092
      Deferred revenue - non-current                    3,440        3,029
      Other non-current liabilities                     1,681        1,421
        Total liabilities                              19,878       18,542

    Commitments and contingencies

    Shareholders' equity:
      Common stock, no par value; 1,800,000,000
       shares authorized; 890,414,924 and
       888,325,973 shares issued and
       outstanding, respectively                        7,392        7,177
      Retained earnings                                15,448       13,845
      Accumulated other comprehensive income               69            8
        Total shareholders' equity                     22,909       21,030

        Total liabilities and shareholders' equity    $42,787      $39,572



          UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                (In millions)

                                                        Three Months Ended
                                                     December 27, December 29,
                                                         2008         2007
    Cash and cash equivalents, beginning
     of the period                                      $11,875      $9,352

    Operating Activities:
      Net income                                          1,605       1,581
      Adjustments to reconcile net income to
       cash generated by operating activities:
        Depreciation, amortization, and accretion           158         106
        Stock-based compensation expense                    170         110
        Provision for deferred income taxes                 (27)         22
        Loss on disposition of property, plant,
         and equipment                                        7          14
      Changes in operating assets and liabilities:
        Accounts receivable, net                            226        (302)
        Inventories                                         113        (113)
        Other current assets                                660        (550)
        Other assets                                       (116)       (253)
        Accounts payable                                   (767)        484
        Deferred revenue                                  1,793       1,048
        Other liabilities                                   116         640

        Cash generated by operating activities            3,938       2,787

    Investing Activities:
      Purchases of marketable securities                (13,082)     (6,127)
      Proceeds from maturities of marketable
       securities                                         2,226       2,129
      Proceeds from sales of marketable securities        2,668         758
      Purchases of other long-term investments              (38)         (9)
      Payment for acquisition of property, plant,
       and equipment                                       (339)       (224)
      Payment for acquisition of intangible assets          (14)         (8)
      Other                                                 (60)         19

      Cash used in investing activities                  (8,639)     (3,462)

    Financing Activities:
      Proceeds from issuance of common stock                 77         179
      Excess tax benefits from stock-based compensation      19         315
      Cash used to net share settle equity awards           (34)         (9)

        Cash generated by financing activities               62         485

    Decrease in cash and cash equivalents                (4,639)       (190)

      Cash and cash equivalents, end of the period       $7,236      $9,162

    Supplemental cash flow disclosure:
    Cash paid for income taxes, net                        $550        $251



             UNAUDITED CONSOLIDATED SCHEDULE OF DEFERRED REVENUE
                                (In millions)

                                                  December 27,  September 27,
                                                       2008           2008
    Deferred revenue-current:
      iPhone and Apple TV                             $4,666         $3,518
      AppleCare                                          602            599
      Other                                              967            736
        Total deferred revenue-current                 6,235          4,853


    Deferred revenue-non-current:
      iPhone and Apple TV                              2,627          2,262
      AppleCare                                          683            651
      Other                                              130            116
        Total deferred revenue-non-current             3,440          3,029

        Total deferred revenue                        $9,675         $7,882


UNAUDITED RECONCILIATION OF NON-GAAP TO GAAP RESULTS OF OPERATIONS

(In millions, except share amounts which are reflected in thousands and per

                                share amounts)

                                    Three Months Ended December 27, 2008

                                                     Non-GAAP
                                   As Reported     Adjustments      Non-GAAP

    Net sales                         $10,167       $1,632 (a)       $11,799

    Cost of sales                       6,635          637 (b)         7,272

    Gross margin                        3,532          995 (c)         4,527

    Operating expenses                  1,406            -             1,406

    Operating income                    2,126          995 (c)         3,121

    Other income and expense              158            -               158

    Income before provision
     for income taxes                   2,284          995 (c)         3,279

    Provision for income taxes            679          296 (d)           975

    Net income                        $ 1,605         $699 (e)        $2,304


    Earnings per diluted
     common share                       $1.78         $.78 (f)         $2.56

    Shares used in computing
     diluted earnings per share       901,494                        901,494


    Footnotes:

    (a) Non-GAAP adjustment to net sales reflect (i) the reversal of the
        current period's amortization of deferred revenue derived from iPhone
        handsets and Apple TV units shipped in current and prior periods and
        (ii) the inclusion of amounts generally due to Apple at the time of
        sale related to iPhone handsets and Apple TV units shipped in the
        current period.

    (b) Non-GAAP adjustment to cost of sales reflect (i) the reversal of the
        current period's amortization of deferred cost related to iPhone
        handsets and Apple TV units shipped in current and prior periods and
        (ii) the inclusion of the total cost of iPhone handsets and Apple TV
        units shipped in the current period. In addition, the non-GAAP
        adjustment to cost of sales reflects the estimate of the warranty
        expense in the period when the related product is sold, rather than
        when the expense is incurred. The non-GAAP adjustment to cost of sales
        does not reflect the cost of providing unspecified additional software
        products and upgrades.

    (c) Non-GAAP adjustments to gross margin, operating income and income
        before provision for income taxes are the difference between non-GAAP
        adjustments to net sales and non-GAAP adjustments to cost of sales
        [(a) - (b)].

    (d) Represents the application of the period's effective tax rate to the
        non-GAAP adjustments to income before provision for income taxes.

    (e) Represents the after-tax effect of the non-GAAP adjustments to gross
        margin, operating income and income before provision for income taxes.

    (f) Represents the per share impact of the non-GAAP adjustments to net
        income.



                                  Apple Inc.
                        Q1 2009 Unaudited Summary Data

                                  Q4 2008         Q1 2008          Q1 2009

                                CPU   Revenue   CPU   Revenue   CPU    Revenue
    Operating Segments        Units K   $M    Units K   $M     Units K   $M
      Americas                 1,121  $3,572     841  $4,298     912   $4,501
      Europe                     611   1,723     705   2,471     795    2,771
      Japan                       78     320      91     400      99      481
      Retail                     596   1,718     504   1,701     515    1,740
      Other Segments (1)         205     562     178     738     203      674

    Total Operating Segments   2,611  $7,895   2,319  $9,608   2,524  $10,167


                                      Revenue         Revenue          Revenue
    Product Summary           Units K   $M    Units K   $M    Units K    $M
      Desktops (2)               936  $1,363     977  $1,515     728   $1,043
      Portables (3)            1,675   2,257   1,342   2,037   1,796    2,511
    Subtotal CPUs              2,611   3,620   2,319   3,552   2,524    3,554
      iPod                    11,052   1,660  22,121   3,997  22,727    3,371
      Other Music Related
       Products and
       Services(4)                       832             808            1,011
      iPhone and Related
       Products &
       Services (5)            6,892     806   2,315     241   4,363    1,247
      Peripherals and Other
       Hardware                          428             382              378
      Software, Service and
       Other Sales                       549             628              606
    Total Apple                       $7,895          $9,608          $10,167



                                        Sequential Change    Year/Year Change

    Operating Segments                CPU Units   Revenue  CPU Units  Revenue
       Americas                         - 19%       26%        8%        5%
       Europe                             30%       61%       13%       12%
       Japan                              27%       50%        9%       20%
       Retail                           - 14%        1%        2%        2%
       Other Segments (1)                - 1%       20%       14%      - 9%

    Total Operating Segments             - 3%       29%        9%        6%


                                        Sequential Change  Year/Year Change

    Product Summary                       Units   Revenue   Units  Revenue
       Desktops (2)                        - 22%     - 23%   - 25%   - 31%
       Portables (3)                          7%       11%     34%     23%
    Subtotal CPUs                           - 3%      - 2%      9%      0%
       iPod                                 106%      103%      3%   - 16%
       Other Music Related Products and
        Services (4)                                   22%             25%
       iPhone and Related Products &
        Services (5)                       - 37%       55%     88%    417%
       Peripherals and Other Hardware                - 12%            - 1%
       Software, Service and Other Sales               10%            - 4%
    Total Apple                                        29%              6%

    (1) Other Segments include Asia Pacific and FileMaker.
    (2) Includes iMac, Mac mini, Mac Pro and Xserve product lines.
    (3) Includes MacBook, MacBook Air and MacBook Pro product lines.
    (4) Consists of iTunes Store sales, iPod services, and Apple-branded and
        third-party iPod accessories.
    (5) Units consist of iPhone handset sales; Revenue is derived from handset
        sales, carrier agreements, and Apple-branded and third-party iPhone
        accessories.

    K = Units in thousands               $M = Amounts in millions

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