Ballantyne Strong Secures New Order for 60 NEC Digital Cinema Projectors in China

- Adds to Growing Asian Focus With Opening of Shanghai Office -

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BEIJING & SHANGHAI, CHINA & OMAHA, Neb.--(BUSINESS WIRE)--Ballantyne Strong, Inc. (NYSE Amex: BTN), a provider of digital cinema projection equipment and services, cinema screens and other cinema products, announced today that it has received a new order to provide 60 NEC digital cinema projectors to Beijing SunWah World Management Co., Ltd, China for theatres located throughout the People’s Republic of China (PRC). Initial projector shipments are expected to commence in Q3 ‘10, with the order slated for completion by early 2011.

Ballantyne Strong also announced that it has completed the opening of a new office in Shanghai, its second office in the PRC. The office supports Ballantyne’s sales, marketing and customer service efforts for the important Chinese market, which is one of the world’s fastest growing regions for cinema. The Company also has plans to open a Taiwan office in coming months.

John P. Wilmers, President and CEO of Ballantyne, commented, “China continues to be a very strong and accelerating market opportunity for us, and we are pleased to further expand our base of relationships to Beijing SunWah World Management. Our investment in establishing local offices throughout the country, including Ballantyne’s newly opened office in Shanghai, demonstrates a long-term commitment to this important market and has begun to yield substantial benefits such as this new relationship. We are very pleased that our customers in the Far East and other regions we serve have demonstrated a genuine appreciation for NEC’s state-of-the-art digital projection systems, as well as Ballantyne’s turnkey service and related product offerings, which satisfy a full range of digital cinema needs.”

About Beijing SunWah World Management Co., Ltd, China

SunWah Kadokawa Film Industry (Beijing SunWah World Management Co., Ltd) is a wholly owned subsidiary of Hong Kong SunWah Media Group and the Japan Kadokawa Group. Their focus is on further developing the Chinese film industry, including selection of cinema locations, investment, management and operation of their theatres. The SunWah Group of Hong Kong is focused on the establishment of new cinemas and movie production. The Japan Kadokawa Group, a publicly listed Japanese company for over 50 years, operates more than 50 cinemas across the country, and they also have operations in book publishing, multi-media games, TV drama distribution and related areas.

About Ballantyne Strong, Inc. (www.ballantyne-strong.com)

Ballantyne is a provider of motion picture projection, digital cinema projection, cinema screen technology and specialty lighting equipment and services. The Company supplies major theater chains, top arenas, television and motion picture production studios, theme parks and architectural sites around the world.

Except for the historical information in this press release, it includes forward-looking statements that involve risks and uncertainties, including but not limited to, quarterly fluctuations in results; customer demand for the Company’s products; the development of new technology for alternate means of motion picture presentation; domestic and international economic conditions; the management of growth; and other risks detailed from time to time in the Company’s Securities and Exchange Commission filings. Actual results may differ materially from management’s expectations.

Ballantyne Strong, Inc.
Kevin Herrmann, 402-453-4444
Chief Financial Officer
or
Jaffoni & Collins Incorporated
Robert Rinderman, David Collins
212-835-8500
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