Bally Technologies Presents Superior Arsenal of Revenue-Generating Games and Systems at SAGSE Expo & Congress September 30-October 2 in Buenos Aires

New Jumbo Cabinets, Fireball^™ Video Slot, CoolSign^™ Media-Management Technology and Other Top-Caliber Products Will Be On Parade

• Press Release
• Source: Bally Technologies, Inc.
• On 4:02 pm EDT, Tuesday September 29, 2009

LAS VEGAS--(BUSINESS WIRE)--Bally Technologies, Inc. (NYSE: BYI - News), a leader in slots, video machines, and casino-management solutions for the global gaming industry, is showcasing an array of new revenue-generating games and systems products at the upcoming SAGSE Expo & Congress in Buenos Aires, Argentina Sept. 30 – Oct. 2.

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Symbol	Price	Change
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“As Latin America’s premier gaming trade show, SAGSE affords us the opportunity to spotlight our outstanding lineup of advanced games and systems technology to this important gaming market,” said Gavin Isaacs, Chief Operating Officer of Bally Technologies. “We are confident that the South American gaming community will be impressed with the depth and breadth of our innovative stepper, video, and systems products.”

The approximately 45 games on display at Bally’s stand (G-1) include the Power Progressive™, Quick Hit™, and Goldbeard’s Treasure™ series (Mermaid’s Treasure™, and Doubloon Lagoon™); and the Greek Heroes, Outdoor Wild™ (Glacier Wild™, Forest Wild™, and River Wild™), and World Traveler (Thames Treasure™, Big Apple Bonanza™, Japanese Express™ and Venice Romance™) series of games. Also on display will be Playboy Platinum^™, Power Max^™, Super Reel Jackpot^™ (Diamonds & Roses™, Silver & Gold and Firecracker Free Games™), and the award-winning GameMaker HD^™ multi-game platform.

Standing nearly eight feet (228 cm) high, Bally’s towering Jumbo video and reel-spinning slots are sure to make a gigantic impression on visitors to Bally’s stand. These behemoths feature oversized reels and widescreen video displays designed to create a commanding presence on casino floors. Both Jumbo video and reel-spinning cabinets are fully compatible with Bally’s existing library of ALPHA Elite game titles. The Jumbos also share common components with the ALPHA Elite product line, thus reducing spares inventory.

An outstanding front-line game at SAGSE is the dynamic and exciting Quick Hit™ games. Featuring a variety of options for players, such as a five-level external/internal progressive, special Quick Hit pays, and an exciting Free Games bonus, Quick Hit has proven itself in the battle for player loyalty and time on device. In fact, Quick Hit is currently the best-performing game in Chile, driving revenue numbers in excess of three times house average. The Quick Hit titles spotlighted by Bally at SAGSE are: Quick Hit Diamond Wild Red™, Quick Hit Diamond Wild Blue™, Quick Hit Wild Blue Jackpot™, and Quick Hit Wild Red Jackpot™.

In addition, Bally’s Systems division will also display an army of award-winning casino and slot management systems technology. Products scheduled for presentation include SDS^® Version 11 Windows^®-based and UNIX®-based solutions; CMP^™ Version 11; Bally Power Winners^™ Version 11.2 casino-wide promotions solution; and MCC™ Open Casino Manager^™ applications suite. Bally Systems will also feature Bally CoolSign^™, an innovative enterprise-wide media management solution.

“Our customer-centric focus and our ongoing commitment to protecting our customers’ capital assets investments through clear migration paths to our newest Version 11 products are a hallmark of our philosophy which will be on display at SAGSE,” said Tom Doyle, Bally Technologies’ Vice President of Product Management – Systems. “Additionally, we will also demonstrate our fresh thinking and technological innovation with such products as Bally CoolSign and Bally Power Winners^™.”

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Director of Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Investor Relations and Capital Markets
mcarlotti@ballytech.com